We’re at a pivotal time in marketing, with major shifts reshaping our industry. The rapid evolution of AI combined with the upcoming elimination of third-party cookies is turning our world upside down. But instead of worrying, savvy marketers are seeing this as a chance to grow and innovate. This is a critical moment that’s all about change. It’s about carving …
So, what’s the big deal with media agencies? Well, they’re like your guides in the crazy world of marketing, keeping up with changes in how people behave, the ways we consume media, and all the new tech that keeps popping up. It’s their gig to make sure your marketing game is strong. Wondering what a kickass media agency should look …
As we stand at the crossroads of technological advancement and market evolution, Jason Spero, Google’s VP of global business, shares a vision for reshaping marketing in the age of AI. Delivered at the IAB Annual Leadership Meeting 2024, his keynote illuminates the path forward. Jason Spero takes the stage at the IAB Annual Leadership Meeting 2024 to discuss the reinvention …
Without knowing the signals to achieve your goals, you’re driving without a mapWith all the disruption in the world of marketing, building a strong measurement foundation is more important than ever, says Karen Stocks, Google’s VP of global measurement solutions. It starts with asking the right questions: In a post-cookie world, how can I set up my campaigns for measurement success? Aside from a …
With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember. Despite the bright outlook, supply-chain constraints and anticipated delivery delays pose considerable challenges. As a result, many people have gotten a head start this season, with 45% of U.S. shoppers reporting they …
Online shopping has evolved rapidly over the years, with increasing digital avenues for reaching people. Navigating the digital landscape and knowing what tools to use can be quite a challenge. Even within the suite of YouTube products, between different types of YouTube ads and additional tools, there are several effective ways to drive shopping among viewers. In fact, 75% of viewers …
Having a solid data strategy is a must-have in today’s business world. But accumulating data is pointless if you don’t have a plan in place to make it actionable. More than a third of brand decision-makers struggle with effective measurement. Discover how to use experimentation to tap the power of your data. Digital transformation is a journey, and each brand …
As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only about 10% of its digital campaigns. Then something happened that forced Bose to consider a shift in its approach. In 2020, the brand faced three …