As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take a look at the winners of the YouTube Works Awards and the lessons you can use …
3 Ways Top Brands are Using Connected TV to Increase Reach and Drive Results
CTV is already delivering for major brands Advertisers have been creating for the TV screen for decades, but it’s the connected TV (CTV) screen that presents new opportunities for engagement. By pairing the precision of …
5 Pillars of a Holistic Marketing Measurement Plan
In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll …
Pivots from the Pandemic that are Here to Stay
“It’s been a full year since the World Health Organization declared COVID a global pandemic. A full year since much of the world went into lockdown. A full year of setbacks and pivots, struggles and …
Diversity & Inclusion Trends in Advertising
Recently, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that while the industry is making strides in presenting a …
5 Pillars of a Holistic Marketing Measurement Plan
In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll …
Augmented Reality Shopping Data & Insights
Welcome to the virtual showroom, where brands bring their stores to their shoppers. As foot traffic remains unreliable, more and more brands are leaning into immersive shopping interfaces. Using augmented reality (AR), online stores are delivering …
Food and Mealtime Data & Insights
How we source our food and what we order is changing.Explore the new habits food brands should be watching in 2021 Our most basic daily habits changed in 2020, and that was true with food …
5 Tips to Build Your Brand
Every career begins with an idea. An idea of doing something, and thought of being independent and a vision of earning something inspired it all. In the fuss of turning your idea into a profession, …
12 Habits you Don’t Realize are Losing you Respect at Work
Let’s face it: we all have bad workplace habits. In some cases, we may not even be aware that we’re annoying our coworkers. However, it’s worth the effort to keep yourself in check. After all, …