The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, …
The 3 Keys to Effective, Privacy-First Marketing
It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, …
How Brands Can Prepare for an Unprecedented Holiday Travel Season
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. While new COVID-19 variants inevitably affect consumer priorities, understanding how today’s travelers navigate the new …
Is Your Measurement Plan Ready for 2022?
In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply …
4 Tips to Drive Sales this Holiday Season
• Inspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.2 And …
How Venus Williams and Stephanie Morimoto Built Women’s Empowerment into their Retail Brands
Tennis champion Venus Williams and Stephanie Morimoto, owner and CEO of skin care brand Asutra, have more than being entrepreneurs in common. Though Williams works with Morimoto as part owner and chief brand officer of …
Reach New Customers and Drive Holiday Sales with This Retail Guide
Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have much to look forward to, and the hope is that this holiday season will be …
Learn Video Ad Sequencing from an Expert
Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your YouTube marketing planning. He also explains the most effective narrative templates to use in your …
Why Finance and Marketing Need to Work Together
As a result of COVID-19, we have seen immense growth in customers’ online intent, accelerating an underlying trend of consumers moving online to discover, research, and purchase. The strategic imperative for businesses to unlock the growing power …
How to Optimize Website Landing Pages for Lead Generation
Today, people are spending more time online, and there’s a growing challenge to hold their attention when they land on your site. When you do have their attention, it’s even harder to capture their lead …