Case Study – Healthcare Company

Situation

Healthcare Company is an online doctor referral service that connects patients with doctors and insurance plans. The demand for lead generation is essential for the business to function. The website is focused on connecting consumers with healthcare solutions and issues. The challenge was to bring in enough leads at a low enough cost per acquisition for the model to work.

When we were brought in, the client had mastered lead generation funnels for one type of client but was struggling to bring the Cost per Acquisition (CPA) down below $250. Our challenge was to create new lead opportunities covering different procedures and specialties at a cost per acquisition of $150 a lead within a 35-mile radius of the clinic where procedures would be performed. Our goal was to generate 20 leads in month one and 40 leads during month two.

Solution

During analysis of the current lead funnels, we realized the cost of traditional media was inflating the CPA. This was especially true in crowded urban markets. We tackled the lead generation problem by implementing a new strategy using Facebook’s advertising platform. We initially focused on one general procedure and we were producing leads within the first 30 days at $60 CPA…

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Vero Beach Marketing _ Case Study _ Healthcare Company

Local Marketing 101: For Businesses New and Old

Often overlooked, ignored and deemed not important. Here are the main things, your business should consider before spending money on advertising in Vero Beach, Sebastian and Indian River County or the Treasure Coast.

We are operating under the assumption that your business has a website and a Facebook page already. Need help? We would like to preface this article with the fact that you get out of things what you put into them, if you think simply signing up gets the job done, you’re wrong. You have to engage, participate, and put in energy to get results with anything you do for your business.

First things first, if you do not have your Google Maps page setup, verified, profile configured and filled out 100%, drop everything and get this done. Need help?

Be sure to request reviews from family, friends, and colleagues.

Your Facebook page is great but remember the algorithm. Unless you are boosting posts or have a VERY engaging post roughly only 10% of your followers are seeing your post on average.

This makes Facebook groups and events very appealing for smaller marketing budgets. When you post to a group or event, everyone, within a reasonable login timeframe will see your posts. Creating an event and/or co-hosting an event is a great way to connect locally.

Below are a few local groups that we use and think you should too…

Facebook Groups

#1 – IRC Business Networking Group

#2 – Treasure Coast Business Recommendation

#3 – Vero Beach Foodie

#4 – SeptemberInVero

More Treasure Coast Business Groups, Vero Beach Business Groups,  and Sebastian Business Groups.

Old school still matters, especially here in Vero Beach. People want to see, meet and yes, actually shake your hand. All chamber groups below have regular events and meetups. Below is a list of additional in-person meetups outside of the chambers.

Networking Groups

#1 – Christian Business Association

#2 – We Are Vero

#3 – BNI Power Partners

#4 – Premiere Women’s Network

More? give us your comments below.

Nope, Chambers aren’t extinct, and Indian River County as five of them! The evolution, however, is your digital chamber of commerce, Vero Vine.

Vero Vine

Add your business, create deals, put your event on the most comprehensive event calendar in the IRC, create local deals and add a classified. Immerse yourself in the community immediately and for Free! Need help?

Be sure to request recommendations from family, friends, and colleagues.

Chambers

#1 – Indian River County Chamber

#2 – Vero Beach Chamber

#3 – Oceanside Business Association

#4 – Main Street Vero Beach

#5 – Sebastian River Area Chamber

Linked-In

If you personally do not have a LinkedIn profile, it is highly recommended. It is your digital resume. Please have a look at my personal page and feel free to connect. There are business pages available just like Facebook and just another excellent opportunity to promote and garner another SEO link for your business. Have a look at Vero Beach Marketing business page. Be sure to request recommendations from family, friends, and colleagues.

Did we forget something? Sound off in the comments below…

Case Study – Furniture Company

Situation

A furniture company that sells proprietary modular furniture. Margins are very low, and we’re up against big boys like Lazy Boy and Serta. A true David vs. Goliath story.

The company’s main focus and goal was to sell more products. The brand had two main challenges. First, the brand had no digital focus or strategy for growing its online business. Second, connecting with customers in order to convey the functionality of their product was difficult. Being that the product was a disruption to the current marketplace, the business had a hard time conveying to the customer what their product did while at the same time having the challenge of selling furniture online at a time when furniture was largely sold in person at retail stores.

Solution

When faced with this complicated set of problems, Vero Beach Marketing chose a 3-step approach to monetize. First, we focused on the existing sales channel and worked to replicate its success using the Facebook marketing platform. Within two months of testing, we had…

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Vero Beach Marketing _ Case Study _ Furniture Company

Case Study – Real Estate Team

Situation

A real estate team in a seasonal vacation city wanted to have a steady cost effective stream of leads year round. This was a challenging project as we had two major hurdles in front of us.
First, we had to contend with a seasonal interest in property and second, we were marketing in a platform that other agents use to acquire leads.

Beyond those two challenges, we also had to contend with a client that was not sure of there own CPA (Cost per Acquisition) and lead life cycle.

Solution

We worked with the client to identify their actual CPA. By doing this, we were able to establish a benchmark for acquiring new leads to the business versus traditional methods like print media. With a benchmark identified on lead generation, we started to run advertising campaigns on a new marketing platform.

Our way of tackling this issue was to create a year-round systematic campaign. By doing this we were able to combat the seasonal nature of the area…

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Vero Beach Marketing _ Case Study _ Real Estate Team

100% Irma-fied The Vero Beach Marketing Summit

Vero Beach, Florida – October 13th – Vero Beach Marketing, the premier mobile, website design and marketing company in Florida’s Treasure Coast, located in lovely Vero Beach, Indian River County, is holding the first ever local two-day marketing summit on Saturday, October 28 and Sunday, October 29, 2017.

The event was previously scheduled for early September and was postponed due to the massive storm.

Learn how to creatively expand your audience with captivating messaging to accelerate your business through digital marketing.

The Summit will be an interactive session with seven prominent speakers whose expertise ranges from creating your business plan, business coaching, branding, social media platforms, monetization strategies, website design, messaging development, podcasting, video production and photography.

Four social medial platforms you need to promote your business will be discussed in detail: Facebook, LinkedIn, Instagram, Google and don’t forget Google Analytics (a Google service that tracks and reports website traffic).

You will come away from the Summit with a keen awareness of what type of marketing your business really needs to spread awareness; thus generating leads and sales. Most important of all is how to track it. The day one session is designed to build your digital media marketing plan. Day two will give you the information and tools to execute that plan.

The Summit will be held at the Hampton Inn & Suites, Downtown Vero Beach, 611 20th Street, 32960. Saturday’s session will be held from 8:00 a.m. to 8:00 p.m. and Sunday’s session will be held from 8:00 a.m. to 8:00 p.m. Breakfast will be provided by Baci Trattoria and Wild Thyme catering and lunch will be provided by the Barefoot Cafe and The Patio Seafood Tavern. To wrap up each day there will be two business networking happy hours with wine and beer provided by Walking Tree Brewery.

Bring 50+ business cards and your laptop or tablet. Seating is limited. Registration is only $397 for full two day summit. Single day tickets are $227 and individual tracks are $25 and $50 each for customized tickets.

To register please access this link: http://vbsummit.com

# # #

Contact: Thomas Hardy
www.verocommunique.com
hardythomast@gmail.com

Vero Beach Marketing provides focused and targeted marketing efforts, which will produce measurable, positive results while being cost-effective and most efficient in spending. Companies can train their teams on a variety of digital media platforms and strategies through the Vero Beach Marketing class scheduled offerings or custom private sessions. In order to customize the marketing funnels to your exact needs, Vero Beach Marketing also offers mobile responsive web development for a full website offering or custom landing page design, programming and development.

Introducing the First Ever Vero Beach, FL Marketing Summit

Vero Beach, FL, August 22, 2017  – Vero Beach Marketing, the premier mobile, web development and marketing company in Florida’s Treasure, located in lovely Vero Beach, Indian River County, is holding the first ever local two-day marketing summit on September 7 and 8, 2017.

Learn how to creatively expand your audience with captivating messaging to accelerate your business through digital marketing.

The Summit will be an interactive session with seven prominent speakers whose expertise ranges from creating your business plan, branding, social media platforms, monetization strategies, website design, messaging development, podcasting, video production and photography.

Six social media and marketing platforms you need to promote your business will be discussed in detail: Facebook, LinkedIn, Instagram, Google, Google Analytics (a Google service that tracks and reports website traffic) and WordPress.

You will come away from the Summit with a keen awareness of what type of marketing your business really needs to spread awareness, a digital marketing plan and your next steps; thus generating leads and sales.

The Summit will be held at the Hampton Inn & Suites, Downtown Vero Beach, 611 20th Street, 32960. Thursday’s session will be held from 8:00 a.m. to 5:00 p.m. and Friday’s session will be held from 8:00 a.m. to 5:00 p.m. Breakfast will be provided by Bai Trattoria and Wild Thyme Catering, Lunch will be provided at the Barefoot Cafe and The Patio Seafood Tavern and a networking happy hour will follow both sessions (beer and wine).

Bring 75+ business cards and your laptop or tablet. Seating is limited. Registration is only $ 397.00.

To register please access this link:

http://verobeach.marketing/register.php?id=81

Vero Beach Marketing provides focused and targeted marketing efforts, which will produce measurable, positive results while being cost-effective and most efficient in spending. Companies can train their teams on a variety of digital media platforms and strategies through the Vero Beach Marketing class scheduled offerings or custom private sessions. In order to customize the marketing funnels to your exact needs, Vero Beach Marketing also offers mobile responsive web development for a full website offering or custom landing page design, programming and development.

Meet Your Speaker Daria Verola

Customize Your Ticket

Boost Your Business. Reserve Your Seat Today!

Seats as low as $25. Pick and choose which tracks mean the most to you.

Customize Your Ticket


“The Vero Beach Marketing Summit is an incredible event that every business owner should attend. All the successful entrepreneurs live by the principle that continuous learning is the key to success. What better way to learn how to make your business flourish and stand out in the saturated market than from a group of local marketing professionals who know our local market? See you there!” -Daria Verola


Sign up at this event for Free professional headshots to use with your ads, social media profile and email signatures.

 


Hi there, I’m Daria Verola, but I often go by Dasha. My journey into photography started in my teenage years. I still remember the excitement I felt the day I got my first DSLR camera and had Photoshop installed on my computer over a decade ago. This excitement has never left and has actually grown the more I learned about the art of photography. I was born in Russia, grew up in Belarus and went to a linguistic university there. I moved to the USA in 2011 and became a photographer with Verola Studio, which is when I fully embraced my new career. I love photography and my true passion is in the world of business. My experience in lifestyle and professional photography as well as years of managing social media for Verola Studio have equipped me to create great photographic content for businesses that help them attract their “ideal clients” and showcase their work. Now I am teamed up with my husband, Nick Verola, to create great photo and video campaigns and top quality content for all the businesses out there.

Vero Beach Marketing Summit Schedule

Day 1 – Schedule – Thursday, September 7th

Beginner to Intermediate levels. View Full Schedule.

Day 2 – Schedule – Friday, September 8th

Intermediate to Advanced levels. View Full Schedule.

Questions? Email info@verobeachmarketing.com or Call Stacy Cook (772) 233-6869

Meet Your Speaker Stacy Cook

Customize Your Ticket

Boost Your Business. Reserve Your Seat Today!

Seats as low as $25. Pick and choose which tracks mean the most to you.

Customize Your Ticket


“If I can do one thing for you, it will be to save you time and money. I’ll offer you my experiences with paid digital marketing, the successes and FAILURES. I am more than happy to share with you everything. Ask me anything. Don’t waste another minute guessing. I will tell you what I have done, how I did it, and show you the results, the good and the bad.” – Stacy Cook


Results-driven business development professional with 20+ years in digital marketing. The bulk of my experience has been in early stage start-up’s, either as a founder or as an early hire. I excel at conceptualizing unique monetization strategies, pitching them to potential partners, and then managing long-term execution around collaborative monitoring of relevant KPI’s. $25 million managed lifetime.

View Profile on LinkedIn   /   View Profile on BrandedMe   /   View Profile on Facebook   /  View Profile on Twitter   /    View Profile on Instagram


Vero Beach Marketing Summit Schedule

Day 1 – Schedule – Thursday, September 7th

Beginner to Intermediate levels. View Full Schedule.

Day 2 – Schedule – Friday, September 8th

Intermediate to Advanced levels. View Full Schedule.

Questions? Email info@verobeachmarketing.com or Call Stacy Cook (772) 233-6869

Meet Your Speaker Kimball Stadler

Customize Your Ticket

Boost Your Business. Reserve Your Seat Today!

Seats as low as $25. Pick and choose which tracks mean the most to you.

Customize Your Ticket


“This is a great opportunity to learn from marketing professionals that know your business challenges and have the real world solutions you have been looking for.  Learn from marketing pros that are ‘walking the walk’ in the marketing industry.” -Kimball Stadler


With over 25 years of sales and marketing experience, formulating new ideas, and marketing initiatives is where our speaker, Kimball Stadler excels. Whether delivering workshops, speaking to non-profits and large corporations about leveraging an online strategy, she works to assist people in knowing social media and marketing automation better by defining: what the customer experience should look like, what to post, how to post and frankly… WHY to post in this fast-paced digital marketplace! She is the Founder of Top Dog Performance – which is a marketing company that blends traditional networking ideas and tactics to an online presence for business professionals and the radio host for Hot Dog Marketing.

View Profile on LinkedIn   /   View Profile on Facebook  /   View Profile on Twitter   /     View Profile on Instagram   /   View Website


Vero Beach Marketing Summit Schedule

Day 1 – Schedule – Thursday, September 7th

Beginner to Intermediate levels. View Full Schedule.

Day 2 – Schedule – Friday, September 8th

Intermediate to Advanced levels. View Full Schedule.

Questions? Email info@verobeachmarketing.com or Call Stacy Cook (772) 233-6869

Meet Your Speaker Nick Verola

Customize Your Ticket

Boost Your Business. Reserve Your Seat Today!

Seats as low as $25. Pick and choose which tracks mean the most to you.

Customize Your Ticket


“Marketing best practices are always changing, even faster than ever with social media. The business owner who never stops learning will always have an advantage, and this type of event can teach the most relevant and localized information that can impact their business the most. I personally am looking forward to it!” -Nick Verola


Nick worked for a private financial firm in Orlando until accepting a position as a marketing director for a construction and building company in his hometown of Vero Beach. He decided to pursue his passion for filmmaking full-time, after growing weary of the monotony of working a 9-5 desk position. In the last 4 years he has filmed, edited and produced over 320 luxury wedding films, dozens of corporate films and commercials, and has worked as a producer, camera operator, and editor all over the world for multiple TV shows broadcast on networks including NBC Sports, Pursuit Channel, Sportsmans Channel, EWTN and Wild Africa TV. He continues to develop his skills and portfolio and always aims to produce films that are powerful, impactful and visually stunning.

View Profile on LinkedIn   /   View Profile on Facebook   /     View Profile on Instagram   /   View Website


Vero Beach Marketing Summit Schedule

Day 1 – Schedule – Thursday, September 7th

Beginner to Intermediate levels. View Full Schedule.

Day 2 – Schedule – Friday, September 8th

Intermediate to Advanced levels. View Full Schedule.

Questions? Email info@verobeachmarketing.com or Call Stacy Cook (772) 233-6869

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