In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply …
4 Tips to Drive Sales this Holiday Season
• Inspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.2 And …
How Venus Williams and Stephanie Morimoto Built Women’s Empowerment into their Retail Brands
Tennis champion Venus Williams and Stephanie Morimoto, owner and CEO of skin care brand Asutra, have more than being entrepreneurs in common. Though Williams works with Morimoto as part owner and chief brand officer of …
Reach New Customers and Drive Holiday Sales with This Retail Guide
Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have much to look forward to, and the hope is that this holiday season will be …
Learn Video Ad Sequencing from an Expert
Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your YouTube marketing planning. He also explains the most effective narrative templates to use in your …
Why Finance and Marketing Need to Work Together
As a result of COVID-19, we have seen immense growth in customers’ online intent, accelerating an underlying trend of consumers moving online to discover, research, and purchase. The strategic imperative for businesses to unlock the growing power …
How to Optimize Website Landing Pages for Lead Generation
Today, people are spending more time online, and there’s a growing challenge to hold their attention when they land on your site. When you do have their attention, it’s even harder to capture their lead …
How a 115-Year-Old Brand Advances its Commitments to Equity
In 2020, I was leading communications for Kellogg’s RxBar. That was the year the brand announced its plan to observe Juneteenth. Watching employees from a range of backgrounds connect with and celebrate Black culture was …
Connected TV Viewership Research & Trends
The explosive rise of connected television has changed how, when, and why people seek content on the big screen With the proliferation of connected TV (CTV), more and more people have made the TV screen their …
How the Streaming Boom has Landed Us Back in the Living Room
Brian Albert is Google’s managing director of agency and brand solutions in the U.S., leading teams that negotiate annual partnership deals with brands and agencies to help them plan and execute more effective video ads …