What Shoppers are Searching for Heading into Black Friday and Cyber Monday
With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember. Despite the bright outlook, supply-chain constraints and …
3 Tools to Take Advantage of YouTube’s Online Shopping Boom
Online shopping has evolved rapidly over the years, with increasing digital avenues for reaching people. Navigating the digital landscape and knowing what tools to use can be quite a challenge. Even within the suite of …
Gathering Data isn’t Enough. Measurement Unlocks Success
Having a solid data strategy is a must-have in today’s business world. But accumulating data is pointless if you don’t have a plan in place to make it actionable. More than a third of brand …
A Success Story: Bose, Automation, and Strategic Planning
As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only …
Results, Resilience, and the Route to Ready for 3 Brands
If we’ve learned anything from each pivot and zigzag over the past 18 months, it’s that things can — and do — change in an instant. That’s why we at Google spend a lot of …
How to Make Your Marketing Customer-Centric
The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, …
The 3 Keys to Effective, Privacy-First Marketing
It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, …
How Brands Can Prepare for an Unprecedented Holiday Travel Season
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. While new COVID-19 variants inevitably affect consumer priorities, understanding how today’s travelers navigate the new …