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Investing in Creativity: A Necessity for Business Transformation

Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation is necessary for business growth and resilience in a world faced with continued digital disruption …

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ad techAdvertisingbusiness successBusiness TransformationInvesting in Creativitymarketingmarketing techreturn on investmentROI

Google’s CMO Shares 5 Enduring Lessons the Pandemic Has Taught Her

Lorraine Twohill is the chief marketing officer at Google. Here she reflects on the past year of leading Google’s marketing teams through the pandemic and the learnings she’ll hold close from this difficult year. It …

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campaignsEnduring Lessonseventslaunchesmarketing teammarketing teams

How to Amplify Brand Awareness with Smarter Tools and Products

With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends …

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How an E-Commerce Company Used Deep Links to Boost its Checkouts by 126%

The marketing objective Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences that make it easy to make purchases quickly and get things done. That’s why delivering …

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Boost CheckoutsDeep LinksE-CommerceE-Commerce Companyengageinsightsmarketing objectiveonline shoppingonline shopping platform

Effective Ads with Behavioral Science

Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how behavioral science can be used to increase the effectiveness of Search ads. …

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consumersgooglemarkterspath to purchaseright messagingSearch Ads

Trends & Insights: Future of Retail Report

Retailers often wonder which of today’s trends foretell the future. While prediction is never an exact science, find out what our researchers are seeing. The one thing we’re certain about in retail is that there’s not …

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four purchase behaviorsFuture of Retail Reportpurchase behaviorsRetail ReportTrends & Insights

Award-Winning Video Ad Trends & Insights

As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take a look at the winners of the YouTube Works Awards and the lessons you can use …

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Award-Winning Video AdAward-Winning Video Ad Trends & InsightsVideo Ad InsightsVideo Ad Trends

3 Ways Top Brands are Using Connected TV to Increase Reach and Drive Results

CTV is already delivering for major brands Advertisers have been creating for the TV screen for decades, but it’s the connected TV (CTV) screen that presents new opportunities for engagement. By pairing the precision of …

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Connected TVDrive ResultsIncrease ReachIncrease Reach and Drive ResultsTop Brands

5 Pillars of a Holistic Marketing Measurement Plan

In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll …

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consumer expectationsconsumer privacydigital marketing industryHolistic Marketing Measurement PlanKPImarketing industryMarketing Measurement PlanPillars of a Holistic Marketing Measurement Plan

Pivots from the Pandemic that are Here to Stay

“It’s been a full year since the World Health Organization declared COVID a global pandemic. A full year since much of the world went into lockdown. A full year of setbacks and pivots, struggles and …

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