The explosive rise of connected television has changed how, when, and why people seek content on the big screen With the proliferation of connected TV (CTV), more and more people have made the TV screen their …
How the Streaming Boom has Landed Us Back in the Living Room
Brian Albert is Google’s managing director of agency and brand solutions in the U.S., leading teams that negotiate annual partnership deals with brands and agencies to help them plan and execute more effective video ads …
Investing in Creativity: A Necessity for Business Transformation
Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation is necessary for business growth and resilience in a world faced with continued digital disruption …
Google’s CMO Shares 5 Enduring Lessons the Pandemic Has Taught Her
Lorraine Twohill is the chief marketing officer at Google. Here she reflects on the past year of leading Google’s marketing teams through the pandemic and the learnings she’ll hold close from this difficult year. It …
How to Amplify Brand Awareness with Smarter Tools and Products
With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign impact. YouTube’s new tools reduce the effort needed to keep up with these consumer trends …
How an E-Commerce Company Used Deep Links to Boost its Checkouts by 126%
The marketing objective Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences that make it easy to make purchases quickly and get things done. That’s why delivering …
Effective Ads with Behavioral Science
Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest research shows how behavioral science can be used to increase the effectiveness of Search ads. …
Trends & Insights: Future of Retail Report
Retailers often wonder which of today’s trends foretell the future. While prediction is never an exact science, find out what our researchers are seeing. The one thing we’re certain about in retail is that there’s not …
Award-Winning Video Ad Trends & Insights
As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take a look at the winners of the YouTube Works Awards and the lessons you can use …
3 Ways Top Brands are Using Connected TV to Increase Reach and Drive Results
CTV is already delivering for major brands Advertisers have been creating for the TV screen for decades, but it’s the connected TV (CTV) screen that presents new opportunities for engagement. By pairing the precision of …