Most event managers treat social media like a countdown clock: post the date, post a reminder, post "last chance," repeat. It works, sort of, until the event ends and the account goes quiet for three months. That's the gap costing you attendees you already earned. Before: Give people a reason to belong, not just attend Ticket-focused posts ask for a ...
The gap between summer wrap-up and holiday bookings feels like a breather. It isn't. It's a decision point, and most business managers make the wrong one by default. Here's the problem with a quiet calendar: it doesn't stay quiet. Somewhere out there, a client you haven't followed up with is getting a call from a competitor. A stalled lead you ...
Most client complaints don't happen because something went wrong at the event. They happen because the client expected something different than what they got, and nobody said it out loud beforehand. The fix isn't more contracts or more emails. It's one focused call, 1-2 weeks before the event, where you walk through what's actually going to happen. Here's how to ...
Fall isn't just busy for event managers, it's the season where the calendar fills up before most people realize it's happening. By the time a client calls in September asking about an October event, your best vendors may already be locked into someone else's schedule. The Vendors Book First, Not the Events Caterers, florists, AV teams, and rental companies don't ...
As temperatures drop and calendars fill, fall offers some of the richest event opportunities of the year. Here are concepts worth pitching to clients now, before your competitors lock in the good venues. Harvest-Inspired Corporate Gatherings Move beyond generic "networking mixer" branding. Farm-to-table dinners, apple orchard team retreats, and harvest festival-themed client appreciation events tap into the season's natural aesthetic ...
Labor Day is barely in the rearview mirror before holiday inquiries start flooding in. If you're still thinking about fall prep in October, you're already behind. Here's how to get your business holiday-ready before the rush hits. Lock In Your Calendar Now The businesses that book out first aren't necessarily the best, they're just the ones who asked early. Reach ...
The event is over, the venue is cleared, and the thank-you emails are sent. For a lot of event managers, that's where the marketing stops. But the days right after an event close are some of the most valuable for building your next round of business, if you treat the content you already have as a sales tool instead of ...
The ask used to be optional. A client might mention they'd "love" compostable cups or locally sourced catering if it wasn't too much trouble. That's changing. Sustainability is moving from a nice-to-have to a line item in the brief, and event managers who aren't fluent in it are starting to lose bids to those who are. Here's what clients are ...
Most event managers treat post-event content as an afterthought, a recap post, maybe a thank-you email, then on to the next booking. That's a missed opportunity hiding in plain sight. The 48-72 hours after an event are arguably your most powerful window for new client acquisition. Emotions are high, memories are fresh, and the people who attended are primed to ...
For years, event social media has followed the same playbook: announce, hype, sell, repeat. But attendee behavior is shifting, and the planners who notice first will have a real edge. People aren't just looking for things to attend, they're looking for places to belong. The events winning attention right now aren't the ones shouting "buy tickets now." They're the ones ...