The AI Era: Unlocking Marketing and Creative Possibilities

Tiffany BentTips & Tricks

Vidhya Srinivasan, Vice President and General Manager of Ads at Google, recently delivered a compelling keynote at the 2024 Cannes Lions International Festival of Creativity. Dressed in a striking hot pink dress, she stood on the Palais stage in front of a commanding backdrop that proclaimed “This is your moment.” During her speech, Srinivasan explored the transformative impact of artificial …

Understanding Consumer Mindsets During the Holidays

Tiffany BentTips & Tricks

As the holiday season approaches, marketers face a unique challenge: understanding and navigating the diverse mindsets of today’s shoppers. No longer driven solely by impulse, consumers have become strategic in their shopping habits, making informed decisions well ahead of time. This shift requires brands to adapt their marketing strategies to resonate with shoppers throughout the year, not just during peak …

Google Ads Leverages AI for Scalable Creativity and Performance

Tiffany BentTips & Tricks

This blog post highlights the exciting advancements Google Ads is making with the power of Artificial Intelligence (AI). Here are the key takeaways: Overall, Google Ads with AI empowers businesses to: These advancements are designed to work alongside human creativity, not replace it. Google is committed to a thoughtful rollout with an emphasis on user feedback.

Marketing’s Big Moment: Why Major Changes Spell Opportunity

Tiffany BentTips & Tricks

We’re at a pivotal time in marketing, with major shifts reshaping our industry. The rapid evolution of AI combined with the upcoming elimination of third-party cookies is turning our world upside down. But instead of worrying, savvy marketers are seeing this as a chance to grow and innovate. This is a critical moment that’s all about change. It’s about carving …

5 Must-Ask Questions to Find the Perfect Media Agency Partner

Tiffany BentTips & Tricks

So, what’s the big deal with media agencies? Well, they’re like your guides in the crazy world of marketing, keeping up with changes in how people behave, the ways we consume media, and all the new tech that keeps popping up. It’s their gig to make sure your marketing game is strong. Wondering what a kickass media agency should look …

Embracing the AI Era: Transforming Marketing for Tomorrow Our Insights from the Interactive Advertising Bureau (IAB) Annual Leadership Meeting 2024

Tiffany BentTips & Tricks

As we stand at the crossroads of technological advancement and market evolution, Jason Spero, Google’s VP of global business, shares a vision for reshaping marketing in the age of AI. Delivered at the IAB Annual Leadership Meeting 2024, his keynote illuminates the path forward. Jason Spero takes the stage at the IAB Annual Leadership Meeting 2024 to discuss the reinvention …

Marketing begins and ends with measurement. Here’s how to make sense of it all

Tiffany BentTips & Tricks

Without knowing the signals to achieve your goals, you’re driving without a mapWith all the disruption in the world of marketing, building a strong measurement foundation is more important than ever, says Karen Stocks, Google’s VP of global measurement solutions. It starts with asking the right questions: In a post-cookie world, how can I set up my campaigns for measurement success? Aside from a …

What Shoppers are Searching for Heading into Black Friday and Cyber Monday

stacyTips & Tricks

With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember. Despite the bright outlook, supply-chain constraints and anticipated delivery delays pose considerable challenges. As a result, many people have gotten a head start this season, with 45% of U.S. shoppers reporting they …