Online shopping has evolved rapidly over the years, with increasing digital avenues for reaching people. Navigating the digital landscape and knowing what tools to use can be quite a challenge.
Even within the suite of YouTube products, between different types of YouTube ads and additional tools, there are several effective ways to drive shopping among viewers. In fact, 75% of viewers agree that YouTube enhances the traditional shopping journey by delivering unexpected inspiration. Here are three ways to take advantage of YouTube’s online shopping boom.