What Shoppers are Searching for Heading into Black Friday and Cyber Monday

With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember.

Despite the bright outlook, supply-chain constraints and anticipated delivery delays pose considerable challenges. As a result, many people have gotten a head start this season, with 45% of U.S. shoppers reporting they have already started their holiday shopping.1 However, a similar percentage (44%) say they will hold off on buying gifts until they’re on sale, making Black Friday and Cyber Monday as critical for retailers as ever.

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