As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only …
How to Make Your Marketing Customer-Centric
The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, …