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A Success Story: Bose, Automation, and Strategic Planning

As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only …

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automationBosedigital campaignsdirect-to-consumerdrive salesefficiency-firstglobal digital performance marketingStrategic Planning

How to Make Your Marketing Customer-Centric

The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, …

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automationCustomer-Centricdeeper insightsDigital transformationmarketingpersonalizationsearch data

Recent Posts

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  • A Success Story: Bose, Automation, and Strategic Planning
  • Results, Resilience, and the Route to Ready for 3 Brands

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