Easily Increase Your Event Attendance for as little as $50 a Month


Remarketing

Imagine maximizing the full potential of all of your existing advertising spend for only an additional $50. Sounds like a no brainer, impossible or a gimmick right? Well, it’s not. What is the old marketing adage? “I know 50% of my budget is working, I just don’t know which 50%.” Think about your print ads, radio, even social and web ads. You’re doing it all. Except, Remarketing.

Remarketing allows you to serve ads only to those persons who viewed your event page, gave you an email or phone number. How likely do you think you are to get a conversion from a new radio or print ad viewer versus an actual person who you know for a fact already viewed your web site? If you only had $1, where would you rather spend it? I’d put my money on Remarketing.

Learn how to utilize remarketing for your event schedule and increase your monthly event attendance with ease.

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Try Google Inbox


Meet the new inbox.

Built on everything we learned from Gmail, Inbox is a fresh start that goes beyond email to help you get back to what matters.

If you are like me and your email is your to do list, then you will love Google Inbox. Snoozing emails and setting reminders is key for managing your inbox, keeping it clean and stopping important messages from the “next page”. I use the app on my mobile and inbox.google.com instead of gmail.com. Below are the main features…
Get things done with Reminders
Add your to-dos to the top of your inbox. And even get a helping hand to get them done.
Bundles, because some messages just belong together
Promotions are neatly organized. Purchases are in one place.  All of your trips are together. You can even create your own custom bundles.
See the Highlights at a glance
See order updates, flight status, reservation details, and pictures without having to open the message.
Hit the Snooze
Snooze messages and reminders to whenever (or wherever) you choose.

Download the Inbox app to get started.

All your Gmail messages are ready and waiting.

 

Invite to Like Facebook Page by Email


You may or may not be familiar with a feature that recently changed “Invite by Email”, well recently I found this option was missing when I tried to use it on Vero Vine. I had used it before. Facebook moved some things around again.

invite-friend-by-email-missing

It all resides under “Suggest Page”. Here you can use various lists of contacts to invite people to Like your page. In this case, I want to export all email subscribers from Mailchimp to like the VV Facebook page. You want to be sure they are subscribers of some type before inviting as Facebook will email those email not on Facebook for you as the invitation as well as “suggest” to those already using Facebook.

How do I suggest my Page to my email contacts?

 

You can upload your email contacts so that they’ll be more likely to see a suggestion to like your Page on Facebook.

To suggest your Page to your email contacts:

  1. Click on your Page’s cover photo
  2. Select Suggest Page
  3. Upload a file or choose your email service and follow the on-screen instructions

Your Page may be suggested to your contacts who are on Facebook in places like Recommended Pages. If your email contacts aren’t on Facebook, they won’t see your suggestion.

Keep in mind that you can upload contacts up to 5 times for a maximum of 7,000 contacts per day per Page. You can upload a maximum of 5,000 contacts at a time.

How to Apply Best Practices to Forward Thinking Marketing


Consider the following scenarios: “Why do we only have outbound efforts included in our marketing strategy?”

“Why do we have so much of our marketing budget allocated to print advertising?”
“…Because that’s what we’ve always done.”

It is easy to let the convenience of routine dictate your marketing strategy, but considering how forward-thinking marketing is, you aren’t doing yourself or your business any favors by doing what you’ve always done.
Forward-Thinking

Unfortunately, the best practice concept is often mistaken for “The Only Way It Can Be Done.”

While best practices are vital for business success, a forward-thinking mentality is needed to keep those practices effective. Best Practice Combined With Forward Thinking in today’s marketing environment is not only advantageous—it’s an absolute necessity.

Together they can result in extremely successful, profitable results when making decisions relative to your marketing spending. Next time you hear, “Because that’s what we’ve always done…” you can respond with “…yes, and while that has proven to be successful, what if we could expand even more on that already proven process?” Read More.

A Facebook Mathematical Breakdown


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Do you know what your Facebook post average impressions (views) are? On average it is 10%.

If your Facebook page has 1,000 fans, only 100 of “your” fans are seeing your posts unless you create REALLY engaging posts. This is due to the Facebook algorithm change made when boosting was introduced. This is where Facebook started requiring money to reach “your” fans.

Your event post on Vero Vine will earn you a minumum of 20,000 views a month on the calendar. The weekly email will earn you over 500 views a week.

Unless you are spending money boosting to audiences on Facebook and/or Google you will never reach the audience you can reach on Vero Vine. A single event submissions earns you thousands of views for Free. You would have to post to Facebook 10 times, make 10 posts for your event and still you would receive less event impressions.


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