Infographic: 2017 State of Digital Marketing

Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention.

That’s why the Search Engine Journal launched the 2017 State of Digital Marketing.

To find out where digital marketers focus their time and budgets, and how they set parameters of success, over 200 industry professionals were surveyed, filling roles within SEO, paid search, and content marketing.

Some of the most interesting findings were broken down into the handy infographic below. Among them were statistics on PPC spending — which ranges from $50 to $5,000 — and data showing that Facebook is still the preferred social media channel for 62% of marketers.

Copy and Image provided by Search Engine Journal.

Want to know where things stand in other areas of digital marketing? Read on to learn more.

Facebook Non-Profit May 31st Update

Facebook announced it is making changes to help organizations like yours find new supporters and stay connected. They have developed a new Page template for nonprofits with buttons and tabs that they think will be successful for your page.

The template is designed to show your most important content and make it easier for people to take action, like create a fundraiser. The new template emphasizes tabs for photos, events and more. According to Facebook, there is nothing you need to do now. You’ll see this change applied on May 31. You can always choose another template and make more changes later in Settings.

March National Days

Review these opportunities to promote your brand in a fun way on social media. A single day campaign or all month long. The trick is to be creative. If you need help brainstorming we are here to help. Click Contact.

March National Month Observations

  • Asset Management Awareness
  • Caffeine Awareness
  • Celery
  • Cheerleader Safety
  • Craft
  • Credit Education
  • Flour
  • Frozen Food
  • Kidney Disease Awareness
  • Noodle
  • Nutrition
  • Peanut
  • Sauce
  • Trisomy Awareness
  • Umbrella
  • Women’s History
  • Colorectal Cancer Awareness
  • Music in Our Schools
  • Professional Social Work

March National Days

  • Mar. 1st – Dadgum That’s Good Day
  • Mar. 1st – Fruit Compote Day
  • Mar. 1st – Horse Protection Day
  • Mar. 1st – Peanut Butter Lover’s Day
  • Mar. 1st – Pig Day
  • Mar. 2nd – Banana Cream Pie Day
  • Mar. 2nd – Old Stuff Day
  • Mar. 2nd – Read Across America Day (Dr. Seuss Day) – If on Weekend, Moves to Closest School Day
  • Mar. 3rd – Tartar Sauce Day
  • Mar. 3rd – Speech and Debate Education Day – By Annual Resolution
  • Mar. 3rd – Anthem Day
  • Mar. 3rd – Cold Cuts Day
  • Mar. 3rd – I Want You to be Happy Day
  • Mar. 3rd – Mulled Wine Day
  • Mar. 3rd – Day of Unplugging – First Friday in March
  • Mar. 3rd – Employee Appreciation Day – First Friday in March
  • Mar. 3rd – Salesperson Day – First Friday in March
  • Mar. 4th – Grammar Day
  • Mar. 4th – Hug a G.I. Day
  • Mar. 4th – Pound Cake Day
  • Mar. 5th – Absinthe Day
  • Mar. 5th – Cheese Doodle Day
  • Mar. 5th – Multiple Personality Day
  • Mar. 6th – Dress Day
  • Mar. 6th – Dentist’s Day
  • Mar. 6th – Frozen Food Day
  • Mar. 6th – Oreo Cookie Day
  • Mar. 6th – White Chocolate Cheesecake Day
  • Mar. 7th – Be Heard Day
  • Mar. 7th – Pancake Day – IHOP – Changes Annually
  • Mar. 7th – Cereal Day
  • Mar. 7th – Crown of Roast Pork Day
  • Mar. 8th – Peanut Cluster Day
  • Mar. 8th – Proofreading Day
  • Mar. 8th – Registered Dietitian Nutritionist Day – Second Wednesday in March
  • Mar. 9th – Barbie Day
  • Mar. 9th – Crabmeat Day
  • Mar. 9th – Get Over it Day
  • Mar. 9th – Meatball Day
  • Mar. 10th – Blueberry Popover Day
  • Mar. 10th – Mario Day
  • Mar. 10th – Pack Your Lunch Day
  • Mar. 10th – Women and Girls HIV/AIDS Awareness Day
  • Mar. 11th – Johnny Appleseed Day
  • Mar. 11th – Oatmeal Nut Waffles Day
  • Mar. 11th – Promposal Day
  • Mar. 11th – Worship of Tools Day
  • Mar. 12th – Girl Scout Day
  • Mar. 12th – Plant a Flower Day
  • Mar. 12th – Daylight Saving Time – Second Sunday in March
  • Mar. 13th – Coconut Torte Day
  • Mar. 13th – Earmuff Day
  • Mar. 13th – Good Samaritan Day
  • Mar. 13th – Jewel Day
  • Mar. 13th – K9 Veterans Day
  • Mar. 13th – Open an Umbrella Indoors Day
  • Mar. 13th – Napping Day – Day after Return of Daylight Saving Day
  • Mar. 14th – Children’s Craft Day
  • Mar. 14th – Learn About Butterflies Day
  • Mar. 14th – Pi Day
  • Mar. 14th – Potato Chip Day
  • Mar. 15th – Everything You Think Is Wrong Day
  • Mar. 15th – Pears Helene Day
  • Mar. 15th – Shoe the World Day
  • Mar. 15th – Kick Butts Day – Changes Annually
  • Mar. 16th – Artichoke Hearts Day
  • Mar. 16th – Everything You Do Is Right Day
  • Mar. 16th – Freedom of Information Day
  • Mar. 17th – Corned Beef and Cabbage Day
  • Mar. 17th – St. Patrick’s Day
  • Mar. 17th – Ag Day – Changes Annually
  • Mar. 18th – Awkward Moments Day
  • Mar. 18th – Biodiesel Day
  • Mar. 18th – Lacy Oatmeal Cookie Day
  • Mar. 18th – Sloppy Joe Day
  • Mar. 18th – Supreme Sacrifice Day
  • Mar. 18th – Quilting Day – Third Saturday in March
  • Mar. 19th – Certified Nurses Day
  • Mar. 19th – Chocolate Caramel Day
  • Mar. 19th – Let’s Laugh Day
  • Mar. 19th – Poultry Day
  • Mar. 19th – Corn Dog Day – Changes Annually 2017 Unknown
  • Mar. 20th – Native HIV/AIDS Awareness Day
  • Mar. 20th – Proposal Day
  • Mar. 20th – Ravioli Day
  • Mar. 20th – Spring Begins – Changes Annually
  • Mar. 21st – California Strawberry Day
  • Mar. 21st – Common Courtesy Day
  • Mar. 21st – Fragrance Day
  • Mar. 21st – French Bread Day
  • Mar. 21st – Single Parent Day
  • Mar. 22nd – Bavarian Crepes Day
  • Mar. 22nd – Goof Off Day
  • Mar. 23rd – Chia Day
  • Mar. 23rd – Chip and Dip Day
  • Mar. 23rd – Near Miss Day
  • Mar. 23rd – Melba Toast Day
  • Mar. 23rd – Puppy Day – Typically celebrated on however observed on a Friday or Monday when falling on a weekend
  • Mar. 24th – Chocolate Covered Raisin Day
  • Mar. 24th – Red Nose Day – Changes Annually
  • Mar. 25th – Lobster Newburg Day
  • Mar. 25th – Medal of Honor Day
  • Mar. 25th – Tolkien Reading Day
  • Mar. 26th – Epilepsy Awareness Day – Purple Day
  • Mar. 26th – Nougat Day
  • Mar. 26th – Spinach Day
  • Mar. 27th – Joe Day
  • Mar. 27th – Spanish Paella Day
  • Mar. 28th – Black Forest Cake Day
  • Mar. 28th – Something on a Stick Day
  • Mar. 28th – Weed Appreciation Day
  • Mar. 28th – American Diabetes Association Alert Day – Fourth Tuesday in March
  • Mar. 29th – Lemon Chiffon Cake Day
  • Mar. 29th – Mom and Pop Business Owners Day
  • Mar. 29th – Little Red Wagon Day – Last Wednesday in March
  • Mar. 29th – Manatee Appreciation Day – Last Wednesday in March
  • Mar. 30th – Doctors Day
  • Mar. 30th – I Am in Control Day
  • Mar. 30th – Pencil Day
  • Mar. 30th – Take a Walk in the Park Day
  • Mar. 30th – Turkey Neck Soup Day
  • Mar. 31st – Bunsen Burner Day
  • Mar. 31st – Clams on the Half Shell Day
  • Mar. 31st – Crayon Day
  • Mar. 31st – Prom Day
  • Mar. 31st – Tater Day

Cyber Monday Marketing Deals

10-off-any-class30-off-any-servicebogo-private-sessions

Cyber Monday Advertising & Marketing Deals in Vero Beach

  • $10 Off Any Class
  • 30% Off Any Service
  • BOGO Private Sessions

  • 50% Off Any 60 Day Vero Vine Ad
  • 50% Off Any Graphic Design / Image
  • 50% Off Any Ecommerce Website Entire Project
  • $300 Off Any Video Production

All transactions must occur today November 28, 2016 by midnight. One day only.

I am ready to make payment today! Fill in the form below to get started.

How to Build Targeted Lists for FREE

How to Build Targeted Lists for FREE

Why do I share my most prized secrets? Because I want you to succeed. The DBPR website allows you to search and export businesses and gives you their address, phone number and EMAIL! Do it Now.

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You can easily export a CSV file that can also be used in Excel for organizing however both Google and Facebook will import the default CSV file with field mapping / matching. This is a very simple process as described HERE. Searching by “License Type” and “City or County” is most effective.

This particular online service is only for the state of Florida however you can find similar for almost every state using Google Search. Don’t be afraid to try other similar searches with the state you are looking for etc.

FCC_logoThese lists will not be used for sending email but for serving ads. It is illegal to send emails to lists like these as per CANSPAM. The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

There is no such a law that prohibits serving display ads. Business license information is a public record.

top_logo“The DBPR Online Services website provides information about applicants and licensed individuals for those professions and businesses that are regulated by the Department of Business and Professional Regulation. If you would like to download general information (e.g. mailing addresses) about a particular group, please visit our free download site by clicking here.”

Last and not least, be sure you have conversion tracking in place so you can see which lists, ads, campaigns etc are generating the leads and/or sales. Always focus on landing page optimization..

A Huge Thanks to Kimball Stadler of Top Dog Performance for sharing this Hot Tip. At Vero Beach Marketing we can’t manage your social media pages and content, we focus on the paid advertising and tracking. Kimball however can take care of your page and social media content and coaching.

A Great Example of Remarketing

A Great Example of Remarketing

Some of you may know I was visiting New Orleans this past week.

It was for business and pleasure. I went to the Lower 9th Ward, saw the levy, of course the French Quarter, mostly ate my favorite foods, created a new favorite, Shrimp Etoufee atop French Fries. While driving around a friend mentions using and enjoying Blue Apron, how if he invited me I would get a week of Free food. I gave him my email and he registered me. I got the email but after a few days of traveling that email was 50+ deep in my inbox. A few days later of course, I had forgotten about this car conversation completely.

Facebook

Now I am back and checking my Facebook and BOOM. This article appears in my feed. I clicked it without hesitation, I never even saw “sponsored”. I was fixated on the Brand Name, the Headline and that colorful unique photo. I am a savvy digital media marketer and even I fell for this. Hook, Line and Sinker.

Because… REMARKETING WORKS! Read the Blue Apron Article.

I still hadn’t activated my account from the email yet while stopping to write this article. I was looking up my IP address and BAM they got me in Google too…

What Is My IP The IP Address Experts WhatIsMyIP.com ®

The cool thing is here is that with conversion tracking installed the ads will stop once I do finally signup. This way they are not wasting ad dollars on existing customers etc. This is a great feature in both Google and Facebook for controlling the budget. Notice how by continuing to wait, I am further in on the funnel and now getting $20 Off offer.

Remarketing is all around us every day at work, on our mobile and yes, even on vacation. You may be seeing these ads and think to yourself Blue Apron is a National brand, they must have big budgets, this type of advertising is out of my reach. It is not.

Blue Apron uses Google Adwords, they use the same tools that you or I would use when we log into your account at http://adwords.google.com.  Here below are two articles to help you get started…

Setting Up Email and Phone Lists is Easy

Setting Up Email & Phone Lists is Easy

Ok, so you have been doing business for years, or maybe you haven’t been in business long but you have a list from DBPR or emails from your web site, MailChimp, Constant Contact, phone numbers from a conference or even your caller-id. Maybe you read my article “Growth Hacking Your Email Newsletter via Your WIFI Hotspot” and are using your WiFI to collect emails. Whatever the method, you know they are valuable but what do you do with them?

Cold Calling? Spamming? You know cold calling doesn’t work on you, why would it work when you try? You can’t spam for fear of going to jail due to CANSPAM laws. So what can you do? Definitely do not import this to MailChimp or Constant Contact.

You can serve Display Ads on…

#1 – Facebook

#2 – Google

Both Facebook and Google allow marketing to email lists and phone lists. Taking a list of emails and importing it into “audiences” or lists and then building an ad campaign to serve ads based on certain demographic information like geo-location or the city or county they are in, their gender, why serve ads for high heels to men right! You can also target by age group, no sense in selling a Bugatti to 18-24 year olds unless you want to target your ad to Justin Bieber.

All of these controls and more are available to you on both the Facebook and Google Platforms. Here is how you do it…

Facebook

Custom-Audience

Google

02-Customer-Emails

06-Customer-Email-List

With that said there are some limitations. Google does not allow phone lists yet. Facebook allows both email and phone lists. Both Facebook and Google have other lists options that depending on your business may be worth exploring.

Serving these ads are typically very inexpensive however you will want to be sure to have the right advertising campaign and sales funnel for best results. Content marketing is key when marketing to lists and audiences. Check out this Really Great Example.

Don’t forget to focus on your landing pages.

Watch Out: Your Facebook Events May Be Getting Hijacked

Facebook Event Theft

Yeah, It’s theft alright. Someone takes your event that you have already posted on Facebook and duplicate posts it for their own.

Super shady right? Well it is happening right here in Indian River County in a major way.

How can you check for this? Use the Facebook search and search for your event name or variations of your event name. If you locate multiple listings for the same dates then you likely have a copy cat. Click each event and if the host or creator is not you then click the link and ask them to remove the event. You can also report them to Facebook.

It’s called Event Spoofing and it dilutes your audience and event messaging. I have even been fooled myself, showing interest, noted my attendance and even engaged a spoofed event.

This is bad for many reasons…

#1 – It makes your event look smaller than it is.

#2 – Prevents you from communicating with those interested and attending on the spoofed event.

#3 – Make the copy cat seem like the event authority.

#4 – Offers the copycat opportunity to acquire Facebook event subscribers that should be yours.

#5 – Tricks your event followers.

#6 – Allows the copycat to communicate with your event followers.

If you think this is happening to you and you need help or confirmation please reach out.

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