One Click to Clean House: How We Removed a Former Employee’s Access Across Our Entire Google Drive

stacyTips & Tricks

TL;DR: We built a Google Apps Script that scans our entire Google Drive (My Drive + Shared Drives), finds every file/folder where a given email has access, and removes that access in bulk—with safety checks, dry-run, logs, and a CSV audit. It turned a tedious, error-prone chore into a 2-minute, repeatable process. Want the script? It’s free—email Stacy Cook and …

Copying Google Drive Access in One Go: How We Moved Our 2023 Readers to the 2025 Optimizer Handbook (and the Agency Starter Kit)

stacyTips & Tricks

TL;DR: we wrote a small Google Apps Script that reads the share list from File A (our 2023 Handbook), applies it to File B (the 2025 Handbook) with the correct role (commenter), can notify people, and produces CSV audits. We also used it to ensure everyone had access to our Agency Starter Kit download bundle. Want the script? It’s free—email …

Free Google Ads Grants Management for All Non-Profits in Indian River County

stacyTips & Tricks

At Vero Beach Marketing, we’ve always believed that marketing should empower communities, not just businesses. Since 2014, we’ve proudly served organizations across Indian River County with digital strategies designed to create real, measurable impact. Now, we’re taking that commitment one step further. What’s Changing Google generously offers $10,000 per month in free advertising credits to qualifying non-profits through their Google …

Case Study: Vero Restaurant — From Print Ads to Digital Profits

Ava CookCase Studies, Tips & Tricks

Prepared by Stacy Cook, Founder  Vero Beach Marketing, Vero Vine & Vero Beach Foodie The Challenge Vero Restaurant, a rebranded modern restaurant in Vero Beach, was pouring one thousand dollars each month into glossy print ads in the 32963 Newspaper. The audience was high-end, but the problem was clear: no one could prove if the ads were actually bringing in …

Green Event Planning: Practical Steps That Don’t Break the Budget

Ava CookTips & Tricks

Going green with your events isn’t just about doing good for the environment, it’s increasingly becoming a client expectation and, surprisingly, a cost-saving strategy. The key is knowing which green initiatives deliver the biggest impact without requiring massive budget overhauls. Start With the Low-Hanging Fruit Digital-First Communications Replace printed programs, signage, and registration packets with QR codes linking to mobile-friendly …

Seasonal Event Trends in Vero Beach – What Types of Events Draw Crowds in Fall

Ava CookTips & Tricks

As the Florida heat begins to ease and the ocean breezes grow cooler, fall in Vero Beach ushers in one of the most vibrant times of the year for community gatherings and events. While summer tends to be slower, autumn sparks a lively calendar filled with festivals, cultural showcases, and seasonal celebrations that draw both locals and visitors. Here’s a …

Storytelling Sells: How to Create an Emotional Connection with Attendees

Ava CookTips & Tricks

When it comes to promoting an event, facts and details only go so far. Dates, times, and ticket prices are important, but what truly draws people in is the story behind your event. Storytelling isn’t just for novels or films; it’s one of the most powerful tools event marketers can use to spark excitement, build anticipation, and leave a lasting …

Leveraging Social Media to Maximize Event Attendance

Ava CookLocal, Tips & Tricks

In today’s digital-first world, social media is one of the most powerful tools available to event managers. It’s not just about spreading the word, it’s about building excitement, creating connections, and driving attendance. Done strategically, social media can transform a local event into a must-attend experience. 1. Create a Content Calendar Start by planning your posts weeks in advance. A …

How to Prepare for Florida’s Unpredictable Forecasts

Ava CookLocal, Tips & Tricks

If there’s one thing every event manager in Vero Beach knows, it’s that Florida weather is anything but predictable. Sunshine one minute and sudden thunderstorms the next can make planning an outdoor event feel like a gamble. But with the right preparation, you can protect your event, your guests, and your reputation, no matter what the skies have in store. …