How to Give Feedback That Creates Change, Not Defensiveness

Ava CookMarketing Summit, Tips & Tricks

You’ve been preparing for this conversation all week. You’ve chosen your words carefully, rehearsed your key points, and scheduled a private meeting. You sit down with your team member, deliver what you believe is constructive feedback, and then watch it happen: their arms cross, their jaw tightens, their responses become clipped and minimal. The conversation you hoped would improve performance …