Essential Skills Every Event Manager Should Develop in 2025

Ava CookLocal, Tips & Tricks

The event management landscape is transforming at an unprecedented pace. Skills that were considered advanced just two years ago are now baseline expectations, and the professionals commanding premium rates aren’t necessarily those with the most experience, they’re the ones who’ve adapted fastest. The gap between thriving event managers and those struggling to keep up isn’t talent or dedication. It’s about …

Case Study: From Inquiry to Live Google Ads in 7 Days — Believe & Achieve

stacyCase Studies, Tips & Tricks

The nonprofitBelieve & Achieve helps individuals with autism access services and thrive in inclusive communities. Their work removes barriers for families who need support now—not months from now. Speed mattered. The challengeHistorically, nonprofits faced long waits: verification, approvals, and confusing handoffs that slowed momentum. Meanwhile, families and donors were ready to act. What changedGoogle’s move to Goodstack for verification plus …

Why PMax in Google Ad Grants is a Big Deal for Non-profits

stacyLocal, Tips & Tricks

For years, Ad Grants felt like a great car stuck in first gear: amazing for text Search, but limited when you needed reach, remarketing, or dynamic coverage. Teams often had to buy separate paid Display to fill the top of the funnel—new dollars, new builds, new complexity. Performance Max (PMax) changes the equation. It’s Google’s AI-driven campaign type that unifies …

How AI Is Changing How Homebuyers Find Agents (and What to Do About It)

stacyTips & Tricks

Homebuyers in Indian River County aren’t just searching; they’re asking AI: “Which Realtor is best for Vero Beach oceanfront?” “What neighborhood fits a family near Gifford Middle?” Tools like ChatGPT and Gemini answer by stitching together public evidence—your profiles, reviews, content, and consistency. If your digital footprint is thin or outdated, you won’t be the name these tools surface. What …

Gmail users: Move us to your Primary inbox

Ava CookTips & Tricks

Quick version On phone On computer Full step-by-step iPhone and iPad Android Computer Make it stick Add us to Contacts Create a simple keep-in-Primary filter Note: Gmail’s categorization is algorithmic. Dragging to Primary and using Move to → Primary are the most reliable user actions. The “Do this for future messages” prompt appears on desktop when you drag between tabs. (Google Help) …

Leveraging October Events to Power Your Holiday Season Success

Ava CookLocal, Tips & Tricks

The final quarter of the year can feel like a sprint through three distinct chapters:, the festive fun of October, the gratitude-focused gatherings of November, and the celebratory closings of December. But what if instead of treating these months as separate events, you approached them as one cohesive story with October as your opening act that sets the stage for …

One Click to Clean House: How We Removed a Former Employee’s Access Across Our Entire Google Drive

stacyTips & Tricks

TL;DR: We built a Google Apps Script that scans our entire Google Drive (My Drive + Shared Drives), finds every file/folder where a given email has access, and removes that access in bulk—with safety checks, dry-run, logs, and a CSV audit. It turned a tedious, error-prone chore into a 2-minute, repeatable process. Want the script? It’s free—email Stacy Cook and …

Copying Google Drive Access in One Go: How We Moved Our 2023 Readers to the 2025 Optimizer Handbook (and the Agency Starter Kit)

stacyTips & Tricks

TL;DR: we wrote a small Google Apps Script that reads the share list from File A (our 2023 Handbook), applies it to File B (the 2025 Handbook) with the correct role (commenter), can notify people, and produces CSV audits. We also used it to ensure everyone had access to our Agency Starter Kit download bundle. Want the script? It’s free—email …