Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your…
As a result of COVID-19, we have seen immense growth in customers' online intent, accelerating an underlying trend of consumers moving…
Today, people are spending more time online, and there's a growing challenge to hold their attention when they land on…
In 2020, I was leading communications for Kellogg's RxBar. That was the year the brand announced its plan to observe…
The explosive rise of connected television has changed how, when, and why people seek content on the big screen With the…
Brian Albert is Google's managing director of agency and brand solutions in the U.S., leading teams that negotiate annual partnership…
Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation…
Lorraine Twohill is the chief marketing officer at Google. Here she reflects on the past year of leading Google's marketing…
With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign…
The marketing objective Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences…
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