As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only about 10% of its digital campaigns. Then something happened that forced Bose to consider a shift in its approach. In 2020, the brand faced three key obstacles: increased competition in the consumer electronics category, heavy reliance on third-party retailers to drive sales, and brick-and-mortar store closures.
In the face of those challenges, Bose and its agency MediaCom looked for new ways to stay cost efficient while accelerating direct-to-consumer (DTC) revenue growth on Bose.com. “As COVID drove more consumers online, we needed to quickly pivot to respond to the increased demand and competition in the market,” said Hilary Giesler, Bose’s global digital performance marketing manager.
As temperatures drop and calendars fill, fall offers some of the richest event opportunities of…
Labor Day is barely in the rearview mirror before holiday inquiries start flooding in. If…
The event is over, the venue is cleared, and the thank-you emails are sent. For…
The ask used to be optional. A client might mention they'd "love" compostable cups or…
Most event managers treat post-event content as an afterthought, a recap post, maybe a thank-you…
For years, event social media has followed the same playbook: announce, hype, sell, repeat. But…
This website uses cookies.