If we've learned anything from each pivot and zigzag over the past 18 months, it's that things can, and do, change in an instant.
That's why we at Google spend a lot of our time thinking about readiness. It's a simple idea that's always been key to business success, and it's never been more important for marketers.
Today, a successful brand is ready for volatile markets and disruptive shifts in consumer behavior, supply chains, and society at-large. It's also ready to deliver on the needs of every single customer, wherever they are, whether it's for the first time or the 100th.
The gap between summer wrap-up and holiday bookings feels like a breather. It isn't. It's…
Most client complaints don't happen because something went wrong at the event. They happen because…
Fall isn't just busy for event managers, it's the season where the calendar fills up…
As temperatures drop and calendars fill, fall offers some of the richest event opportunities of…
Labor Day is barely in the rearview mirror before holiday inquiries start flooding in. If…
The event is over, the venue is cleared, and the thank-you emails are sent. For…
This website uses cookies.