Results, Resilience, and the Route to Ready for 3 Brands

If we've learned anything from each pivot and zigzag over the past 18 months, it's that things can, and do, change in an instant.

That's why we at Google spend a lot of our time thinking about readiness. It's a simple idea that's always been key to business success, and it's never been more important for marketers.

Today, a successful brand is ready for volatile markets and disruptive shifts in consumer behavior, supply chains, and society at-large. It's also ready to deliver on the needs of every single customer, wherever they are, whether it's for the first time or the 100th.