Award-Winning Video Ad Trends & Insights
As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take a look at the winners of the YouTube Works Awards and the lessons you can use in your own video marketing. Over 120 million people watch YouTube and YouTube TV on their television screens. Streaming video is now firmly in the …
Diversity & Inclusion Trends in Advertising
Recently, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that while the industry is making strides in presenting a more diverse array of people, it still has a ways to go when it comes to combating negative stereotypes and being inclusive across a broader …
Augmented Reality Shopping Data & Insights
As foot traffic remains unreliable, more and more brands are leaning into immersive shopping interfaces. Using augmented reality (AR), online stores are delivering in-store experiences — and the results speak for themselves. More than 90% of Americans currently use, or would consider using, AR for shopping. And 98% of those who have used AR while shopping found it helpful. Find …