4 Tips to Drive Sales this Holiday Season

3 years ago

• Inspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of…

How Venus Williams and Stephanie Morimoto Built Women’s Empowerment into their Retail Brands

3 years ago

Tennis champion Venus Williams and Stephanie Morimoto, owner and CEO of skin care brand Asutra, have more than being entrepreneurs…

Reach New Customers and Drive Holiday Sales with This Retail Guide

3 years ago

Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have…

Learn Video Ad Sequencing from an Expert

3 years ago

Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your…

Why Finance and Marketing Need to Work Together

3 years ago

As a result of COVID-19, we have seen immense growth in customers’ online intent, accelerating an underlying trend of consumers moving…

How to Optimize Website Landing Pages for Lead Generation

3 years ago

Today, people are spending more time online, and there’s a growing challenge to hold their attention when they land on…

How a 115-Year-Old Brand Advances its Commitments to Equity

3 years ago

In 2020, I was leading communications for Kellogg’s RxBar. That was the year the brand announced its plan to observe…

Connected TV Viewership Research & Trends

3 years ago

The explosive rise of connected television has changed how, when, and why people seek content on the big screen  With the…

How the Streaming Boom has Landed Us Back in the Living Room

3 years ago

Brian Albert is Google’s managing director of agency and brand solutions in the U.S., leading teams that negotiate annual partnership…

Investing in Creativity: A Necessity for Business Transformation

3 years ago

Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation…

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