Connected TV Viewership Research & Trends

The explosive rise of connected television has changed how, when, and why people seek content on the big screen 

With the proliferation of connected TV (CTV), more and more people have made the TV screen their device of choice for all video. But a return to the TV screen is hardly a return to traditional media. In fact, it represents a dramatic change in how people engage with digital video. Explore the new trends shaping viewing habits.

Sixty percent of survey respondents say their definition of TV includes streaming services like Netflix, Hulu, and YouTube, and only 15% say TV must be professionally produced.