Lorraine Twohill is the chief marketing officer at Google. Here she reflects on the past year of leading Google’s marketing…
With the continued rise of digital video, advertisers and brands are changing their strategies, driving brand awareness and proving campaign…
The marketing objective Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences…
Alistair Rennie and Sian Davies have been analyzing the “messy middle” of the consumer purchase journey since 2019. Their latest…
Retailers often wonder which of today’s trends foretell the future. While prediction is never an exact science, find out what our…
As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take…
CTV is already delivering for major brands Advertisers have been creating for the TV screen for decades, but it’s the…
In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to…
“It’s been a full year since the World Health Organization declared COVID a global pandemic. A full year since much…
Recently, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015…
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