CTV is already delivering for major brands |
Advertisers have been creating for the TV screen for decades, but it’s the connected TV (CTV) screen that presents new opportunities for engagement. By pairing the precision of digital with the scale of linear TV, CTV gives brands the best of both worlds. And CTV is now mainstream. According to eMarketer, during 2021 nearly 83% of U.S. households will have at least one connected TV used by at least one person every month. And in December of last year, over 120 million people in the U.S. streamed YouTube or YouTube TV on their TV screens.
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