Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have much to look forward to, and the hope is that this holiday season will be a time for celebration. We see this in their shopping as well. In the fourth quarter of 2020, retail searches grew at a rate over 3X higher than the same time the previous year,1 signifying a major shift to digital. The path to purchase is also growing increasingly complex, as customers combine online and in-store shopping experiences in new ways.
We’re at a pivotal time in marketing, with major shifts reshaping our industry. The rapid…
Are you on the hunt to strengthen your online presence in Indian River County, Florida?…
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