Ready to take your business to the next level? While our new workshop format offers incredible value and personalized attention, there’s an even more powerful option available for those who want to go above and beyond. One-on-One Sessions with Stacy Cook If you’re serious about transforming your business and want completely customized guidance, individual sessions with Stacy Cook are the …
As we step into 2026, it’s time to leave behind what’s no longer serving us and embrace the strategies that will help us thrive. Here’s what’s in and what’s out for savvy business managers this year: OUT: Working harder / IN: Working smarter Gone are the days of wearing exhaustion as a badge of honor. In 2026, we’re prioritizing efficiency …
We’re thrilled to announce a major shift in how we’ll be supporting our Vero Vine business managers in the coming year. After listening to your feedback and observing what works best for our community, we’re transforming our approach to AI automation education. From Classes to Personalized Workshops Starting in 2026, our newsletter will feature a brand-new workshop format led by …
The holiday season is one of the most competitive times for event marketers. Between Black Friday sales, Cyber Monday deals, and the general December frenzy, getting your Christmas event noticed can feel like shouting into a snowstorm. But there’s a strategic window of opportunity that savvy event organizers are leveraging: Giving Tuesday. Giving Tuesday, celebrated on the Tuesday after Thanksgiving, …
While most consumers are camping outside stores or refreshing shopping carts online, savvy event managers know that Black Friday weekend offers opportunities far beyond scoring a discounted TV. This year, let’s look at how event professionals can strategically leverage this season to set up 2025 for success. Strategic Inventory Building Black Friday isn’t just about impulse purchases, it’s about smart, …
The event management landscape is transforming at an unprecedented pace. Skills that were considered advanced just two years ago are now baseline expectations, and the professionals commanding premium rates aren’t necessarily those with the most experience, they’re the ones who’ve adapted fastest. The gap between thriving event managers and those struggling to keep up isn’t talent or dedication. It’s about …
Corporate clients, attendees, and sponsors aren’t just Googling “event planner Vero Beach” anymore, they’re asking ChatGPT, Gemini, and Perplexity: “Who should I hire to run a 200-person gala in Indian River County?” “What’s the best event manager for corporate retreats near Vero Beach?” AI tools answer by scanning your public digital footprint, profiles, reviews, content, and consistency. If that footprint …
For years, Ad Grants felt like a great car stuck in first gear: amazing for text Search, but limited when you needed reach, remarketing, or dynamic coverage. Teams often had to buy separate paid Display to fill the top of the funnel—new dollars, new builds, new complexity. Performance Max (PMax) changes the equation. It’s Google’s AI-driven campaign type that unifies …
The final quarter of the year can feel like a sprint through three distinct chapters:, the festive fun of October, the gratitude-focused gatherings of November, and the celebratory closings of December. But what if instead of treating these months as separate events, you approached them as one cohesive story with October as your opening act that sets the stage for …
In today’s digital-first world, social media is one of the most powerful tools available to event managers. It’s not just about spreading the word, it’s about building excitement, creating connections, and driving attendance. Done strategically, social media can transform a local event into a must-attend experience. 1. Create a Content Calendar Start by planning your posts weeks in advance. A …