Search Engine Optimization (SEO) is still king but that is rapidly changing. This is especially true for service based businesses. For years, local business growth was simple: rank on Page 1 of Google and wait for the phone to ring. But the landscape has shifted. We are now entering the era of Answer Engine Optimization (AEO) and Generative Engine Optimization …
Digital marketing is one of those areas that’s become, in a way, all-encompassing. There’s social media, there’s SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention. That’s why the Search Engine Journal launched the 2017 State …