Let's be honest, nobody wants to plan another holiday party. You've got year-end reviews to complete, budgets to finalize, and an inbox that's already spiraling out of control. But here you are, responsible for pulling together the company holiday celebration, client appreciation event, or team year-end gathering that everyone will either love or complain about for months. Here's the thing, ...
Lock in Your Christmas Event Marketing by Giving Tuesday
The holiday season is one of the most competitive times for event marketers. Between Black Friday sales, Cyber Monday deals, and the general December frenzy, getting your Christmas event noticed can feel like shouting into a snowstorm. But there's a strategic window of opportunity that savvy event organizers are leveraging: Giving Tuesday. Giving Tuesday, celebrated on the Tuesday after Thanksgiving, ...
How to Give Feedback That Creates Change, Not Defensiveness
You've been preparing for this conversation all week. You've chosen your words carefully, rehearsed your key points, and scheduled a private meeting. You sit down with your team member, deliver what you believe is constructive feedback, and then watch it happen: their arms cross, their jaw tightens, their responses become clipped and minimal. The conversation you hoped would improve performance ...
Beyond the Deals: How Event Managers Can Leverage Black Friday Season
While most consumers are camping outside stores or refreshing shopping carts online, savvy event managers know that Black Friday weekend offers opportunities far beyond scoring a discounted TV. This year, let's look at how event professionals can strategically leverage this season to set up 2025 for success. Strategic Inventory Building Black Friday isn't just about impulse purchases, it's about smart, ...
Essential Skills Every Event Manager Should Develop in 2025
The event management landscape is transforming at an unprecedented pace. Skills that were considered advanced just two years ago are now baseline expectations, and the professionals commanding premium rates aren't necessarily those with the most experience, they're the ones who've adapted fastest. The gap between thriving event managers and those struggling to keep up isn't talent or dedication. It's about ...
Why Event Managers Should Care About AI Search Visibility (And How to Optimize for It)
Corporate clients, attendees, and sponsors aren't just Googling "event planner Vero Beach" anymore, they're asking ChatGPT, Gemini, and Perplexity: "Who should I hire to run a 200-person gala in Indian River County?" "What's the best event manager for corporate retreats near Vero Beach?" AI tools answer by scanning your public digital footprint, profiles, reviews, content, and consistency. If that footprint ...
Gmail users: Move us to your Primary inbox
Quick version On phone On computer Full step-by-step iPhone and iPad Android Computer Make it stick Add us to Contacts Create a simple keep-in-Primary filter Note: Gmail's categorization is algorithmic. Dragging to Primary and using Move to → Primary are the most reliable user actions. The "Do this for future messages" prompt appears on desktop when you drag between tabs. (Google Help) ...
Apple Mail Users: Make sure you see our emails
On iPhone or iPad On Mac Full step-by-step iPhone and iPad Mac Optional but helpful Keep our emails out of Junk If one of our emails landed in Junk Create a simple rule on Mac Use a Mail rule to make our messages stand out. Troubleshooting Suggested blurb you can drop into onboarding emails Apple Mail usersiPhone or iPad: open ...
Leveraging October Events to Power Your Holiday Season Success
The final quarter of the year can feel like a sprint through three distinct chapters:, the festive fun of October, the gratitude-focused gatherings of November, and the celebratory closings of December. But what if instead of treating these months as separate events, you approached them as one cohesive story with October as your opening act that sets the stage for ...
Case Study: Vero Restaurant, From Print Ads to Digital Profits
Prepared by Stacy Cook, Founder Vero Beach Marketing, Vero Vine & Vero Beach Foodie The Challenge Vero Restaurant, a rebranded modern restaurant in Vero Beach, was pouring one thousand dollars each month into glossy print ads in the 32963 Newspaper. The audience was high-end, but the problem was clear: no one could prove if the ads were actually bringing in ...










