How to Get Attendees to Market for You
You’ve done the hard part—planned a great event, booked vendors, secured a venue—but there’s one powerful piece of marketing most event hosts overlook: your attendees.
When your guests share your event online, they give you something paid ads can’t—authentic visibility. People trust their friends more than brands, and one tagged photo or video can spark dozens of RSVPs.
So, how do you make your event something people want to share? Here’s how to turn your attendees into your best marketers.
Create Instagrammable Moments
If people don’t see something worth sharing, they won’t. Build in visual elements that are eye-catching, fun, or interactive.
Ideas include:
- A branded photo wall or backdrop
- Oversized props or LED signs
- A signature drink or dessert that’s unique and photogenic
- Beautiful lighting and decor setups
The more visually engaging your space, the more content people will create.
Use a Custom Hashtag (and Display It Clearly)
Create a short, catchy, and relevant hashtag just for your event and make sure it’s everywhere.
Display it on:
- Posters
- Menus or programs
- Stage signage
- Photo areas
- Event wristbands or badges
When guests post and tag you using the hashtag, you build momentum and can repost it to your own channels to show buzz.
Offer Incentives to Share
Sometimes all people need is a little push. Run a simple promotion like:
- “Tag us in your story for a chance to win a free drink.”
- “Post using our hashtag and be entered to win event merch.”
- “Best event photo gets two tickets to our next event!”
Make it easy. Give them a reason. And be sure to follow up with a thank you or announcement to keep the energy going.
Feature the Crowd—Live
People love to be seen. Use your Instagram or Facebook Stories to highlight attendees in real-time. Tag them and encourage reposts. This creates instant buzz and lets others know they’re missing out.
You can also feature a few crowd quotes or testimonials during the event. Ask:
“What’s your favorite part of the night so far?”
“Would you come back?”
“What brought you out tonight?”
Capture those sound bites for next week’s content too.
Make It Easy to Find Your Socials
Many small events miss this step. If people have to hunt for your handle, they won’t tag you. Make sure your social handles are:
- Printed clearly on signage
- Included in your RSVP confirmation email
- Listed on the event’s landing page
- Spoken or announced by MCs, performers, or vendors
The easier it is to tag you, the more tags you’ll get.
When you plan for shareability, you unlock free, authentic exposure that lives beyond your event night. Let your attendees become your promoters—and watch your local visibility grow with every post.
Want more eyes on your event? Start by listing it on verovine.com. We’ll help you get discovered, shared, and supported—before the first guest even arrives.