With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember. Despite the bright outlook, supply-chain constraints and anticipated delivery delays pose considerable challenges. As a result, many people have gotten a head start this season, with 45% of U.S. shoppers reporting they …
Online shopping has evolved rapidly over the years, with increasing digital avenues for reaching people. Navigating the digital landscape and knowing what tools to use can be quite a challenge. Even within the suite of YouTube products, between different types of YouTube ads and additional tools, there are several effective ways to drive shopping among viewers. In fact, 75% of viewers …
Having a solid data strategy is a must-have in today’s business world. But accumulating data is pointless if you don’t have a plan in place to make it actionable. More than a third of brand decision-makers struggle with effective measurement. Discover how to use experimentation to tap the power of your data. Digital transformation is a journey, and each brand …
As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only about 10% of its digital campaigns. Then something happened that forced Bose to consider a shift in its approach. In 2020, the brand faced three …
If we’ve learned anything from each pivot and zigzag over the past 18 months, it’s that things can — and do — change in an instant. That’s why we at Google spend a lot of our time thinking about readiness. It’s a simple idea that’s always been key to business success, and it’s never been more important for marketers. Today, a …
The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, and personalization. Discover how customer-centric marketing can get you ready for success. Digital transformation is a journey, and each company will navigate it in its own …
It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, that’s not what we found. Our research revealed that, when done in the right way, digital marketing can respect people’s data choices while delivering value …
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. While new COVID-19 variants inevitably affect consumer priorities, understanding how today’s travelers navigate the new normal can help you position your brand for success this holiday season. Here are the travel insights you need to know.
In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply preserving performance isn’t enough. Marketers are actively seeking opportunities to enhance marketing efforts further — all while keeping the same high standard for privacy. Earlier …
• Inspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.2 And 70% of shoppers report buying from a brand after seeing it on YouTube.3 • Encourage shoppers to purchase by highlighting shipping details and return options (e.g. Fast …