As we stand at the crossroads of technological advancement and market evolution, Jason Spero, Google’s VP of global business, shares a vision for reshaping marketing in the age of AI. Delivered at the IAB Annual Leadership Meeting 2024, his keynote illuminates the path forward. Jason Spero takes the stage at the IAB Annual Leadership Meeting 2024 to discuss the reinvention …
Without knowing the signals to achieve your goals, you’re driving without a mapWith all the disruption in the world of marketing, building a strong measurement foundation is more important than ever, says Karen Stocks, Google’s VP of global measurement solutions. It starts with asking the right questions: In a post-cookie world, how can I set up my campaigns for measurement success? Aside from a …
With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember. Despite the bright outlook, supply-chain constraints and anticipated delivery delays pose considerable challenges. As a result, many people have gotten a head start this season, with 45% of U.S. shoppers reporting they …
Online shopping has evolved rapidly over the years, with increasing digital avenues for reaching people. Navigating the digital landscape and knowing what tools to use can be quite a challenge. Even within the suite of YouTube products, between different types of YouTube ads and additional tools, there are several effective ways to drive shopping among viewers. In fact, 75% of viewers …
Having a solid data strategy is a must-have in today’s business world. But accumulating data is pointless if you don’t have a plan in place to make it actionable. More than a third of brand decision-makers struggle with effective measurement. Discover how to use experimentation to tap the power of your data. Digital transformation is a journey, and each brand …
As a brand grounded in innovation, Bose has created and transformed categories in audio and beyond. A few years ago, the company led its digital marketing with an efficiency-first strategy and applied automation in only about 10% of its digital campaigns. Then something happened that forced Bose to consider a shift in its approach. In 2020, the brand faced three …
If we’ve learned anything from each pivot and zigzag over the past 18 months, it’s that things can — and do — change in an instant. That’s why we at Google spend a lot of our time thinking about readiness. It’s a simple idea that’s always been key to business success, and it’s never been more important for marketers. Today, a …
The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, and personalization. Discover how customer-centric marketing can get you ready for success. Digital transformation is a journey, and each company will navigate it in its own …