How to Apply Best Practices to Forward Thinking Marketing

Consider the following scenarios: “Why do we only have outbound efforts included in our marketing strategy?”“Why do we have so much of our marketing budget allocated to print advertising?”
“…Because that’s what we’ve always done.”
It is easy to let the convenience of routine dictate your marketing strategy, but considering how forward-thinking marketing is, you aren’t doing yourself or your business any favors by doing what you’ve always done.

Unfortunately, the best practice concept is often mistaken for “The Only Way It Can Be Done.”

While best practices are vital for business success, a forward-thinking mentality is needed to keep those practices effective. Best Practice Combined With Forward Thinking in today’s marketing environment is not only advantageous—it’s an absolute necessity.

Together they can result in extremely successful, profitable results when making decisions relative to your marketing spending. Next time you hear, “Because that’s what we’ve always done…” you can respond with “…yes, and while that has proven to be successful, what if we could expand even more on that already proven process?” Read More.

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