The marketing objective
Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences that make it easy to make purchases quickly and get things done. That’s why delivering a seamless experience for its users — no matter where they engage — is the company’s top priority.
To succeed in this area, Shopee needed to uncover fresh insights and pivot its strategy. For example, the team knew that people were using apps more than ever to shop, sign up for membership programs, and stay connected. They also knew that, on average, their app traffic converted 20X better than on the web. That’s why Shopee prioritized ways to make it easy for customers to shop in-app.