With this season predicted to bring the highest holiday retail spend on record, it’s no surprise that retailers are doing everything they can to make it a year-end to remember.
Despite the bright outlook, supply-chain constraints and anticipated delivery delays pose considerable challenges. As a result, many people have gotten a head start this season, with 45% of U.S. shoppers reporting they have already started their holiday shopping.1 However, a similar percentage (44%) say they will hold off on buying gifts until they’re on sale, making Black Friday and Cyber Monday as critical for retailers as ever.
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