Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have much to look forward to, and the hope is that this holiday season will be a time for celebration. We see this in their shopping as well. In the fourth quarter of 2020, retail searches grew at a rate over 3X higher than the same time the previous year,1 signifying a major shift to digital. The path to purchase is also growing increasingly complex, as customers combine online and in-store shopping experiences in new ways.
