In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply preserving performance isn’t enough. Marketers are actively seeking opportunities to enhance marketing efforts further — all while keeping the same high standard for privacy.
Earlier this year, we released our recommendations for what marketers should include in their 2021 measurement plan. We heard from many of you that it was a helpful resource to have while planning your annual measurement priorities.
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As TikTok continues to dominate social media trends, businesses must pay attention — including B2B…
Your TikTok bio is more than just a place to introduce yourself—it’s a powerful tool…
As social media continues to evolve, understanding how the Instagram algorithm works is crucial for…
In today’s fast-paced world, the average attention span has dropped significantly—from 75 seconds in 2012…
AI-powered image generation is revolutionizing content creation, making it easier than ever to produce high-quality…
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