How to Optimize Website Landing Pages for Lead Generation

Today, people are spending more time online, and there’s a growing challenge to hold their attention when they land on your site. When you do have their attention, it’s even harder to capture their lead information. Landing pages aren’t always the most popular sign-up forms, but they have the potential to accelerate your lead-generation efforts through effective design, copy, and prospect-acquisition strategy.

Well-optimized website landing pages should convert prospects into leads. Think of it this way: Your website is like a storefront. A good landing page is a storefront window that welcomes customers by eliminating confusion and improving discoverability. Ultimately, it should convert prospective customers into solid leads.