Categories: Tips & Tricks

How a 115-Year-Old Brand Advances its Commitments to Equity

In 2020, I was leading communications for Kellogg’s RxBar. That was the year the brand announced its plan to observe Juneteenth. Watching employees from a range of backgrounds connect with and celebrate Black culture was a powerful thing. The response was so inspiring; it’s part of why I jumped at the chance to lead the new Kellogg Cultural & Inclusion Acceleration Plan in Marketing. I couldn’t wait to scale what I’d seen.

The program has achieved meaningful change in a surprisingly short time, thanks to the efforts of a cross-functional team. Our initiative’s early wins prove that if a century-old CPG brand can transform its marketing processes in a matter of months, anyone can. Here’s how.

stacy

Share
Published by
stacy

Recent Posts

Longer TikToks Are Winning: Why Extended Videos Get More Views

Surprise! Longer TikTok videos are taking the lead in views and watch time. While short,…

2 weeks ago

B2B Marketing on TikTok and What You Need to Know

As TikTok continues to dominate social media trends, businesses must pay attention — including B2B…

2 weeks ago

How to Add a Link to Your TikTok Bio to Drive Traffic & Sales

Your TikTok bio is more than just a place to introduce yourself—it’s a powerful tool…

4 weeks ago

How the Instagram Algorithm Works in 2025 (and How to Make It Work for Your Business)

As social media continues to evolve, understanding how the Instagram algorithm works is crucial for…

4 weeks ago

5 Ways Your Business Can Beat the Attention Recession and Boost Engagement

In today’s fast-paced world, the average attention span has dropped significantly—from 75 seconds in 2012…

4 weeks ago

Best AI Image Generation Tools for 2025: Transform Your Content with Stunning Visuals

AI-powered image generation is revolutionizing content creation, making it easier than ever to produce high-quality…

1 month ago

This website uses cookies.