If we’ve learned anything from each pivot and zigzag over the past 18 months, it’s that things can — and do — change in an instant. That’s why we at Google spend a lot of our time thinking about readiness. It’s a simple idea that’s always been key to business success, and it’s never been more important for marketers. Today, a …
The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, and personalization. Discover how customer-centric marketing can get you ready for success. Digital transformation is a journey, and each company will navigate it in its own …
It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, that’s not what we found. Our research revealed that, when done in the right way, digital marketing can respect people’s data choices while delivering value …
With the holiday season fast approaching, travelers are making choices we haven’t seen before. But that’s no cause for despair. While new COVID-19 variants inevitably affect consumer priorities, understanding how today’s travelers navigate the new normal can help you position your brand for success this holiday season. Here are the travel insights you need to know.
In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply preserving performance isn’t enough. Marketers are actively seeking opportunities to enhance marketing efforts further — all while keeping the same high standard for privacy. Earlier …
• Inspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.2 And 70% of shoppers report buying from a brand after seeing it on YouTube.3 • Encourage shoppers to purchase by highlighting shipping details and return options (e.g. Fast …
Tennis champion Venus Williams and Stephanie Morimoto, owner and CEO of skin care brand Asutra, have more than being entrepreneurs in common. Though Williams works with Morimoto as part owner and chief brand officer of Asutra — while also running her sportswear brand EleVen and interior design firm V Starr — the two also share a passion for empowering women …
Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have much to look forward to, and the hope is that this holiday season will be a time for celebration. We see this in their shopping as well. In the fourth quarter of 2020, retail searches grew at a rate over 3X …
Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your YouTube marketing planning. He also explains the most effective narrative templates to use in your sequenced ads. Video ad sequencing has been shown to drive up to 74% lift in ad recall. The How To Think About series from Think …
As a result of COVID-19, we have seen immense growth in customers’ online intent, accelerating an underlying trend of consumers moving online to discover, research, and purchase. The strategic imperative for businesses to unlock the growing power of search has never been higher. But in an environment where demand is increasingly volatile, margins are under pressure, and the consumer journey has become more …