How to Get Attendees to Market for You You've done the hard part, planned a great event, booked vendors, secured a venue, but there's one powerful piece of marketing most event hosts overlook: your attendees. When your guests share your event online, they give you something paid ads can't, authentic visibility. People trust their friends more than brands, and one ...

Graphic design might seem like a subtle art, but as the Philadelphia 76ers recently discovered, the smallest details can create the biggest headlines. During a game last Sunday, a tweet showcasing the team's final score had fans laughing, and cringing, over a hilarious kerning fail that turned "final" into, well...something far less family-friendly. The Anatomy of a Design Fail The ...

Let's be real, promoting your event on social media can feel awkward. You don't want to annoy your followers, but you also don't want empty seats. The truth is, your audience wants to discover cool things happening around town, they just need to see it in the right way. Here's how to market your event on social media like a ...