Tips & Tricks

How Venus Williams and Stephanie Morimoto Built Women’s Empowerment into their Retail Brands

Tennis champion Venus Williams and Stephanie Morimoto, owner and CEO of skin care brand Asutra, have more than being entrepreneurs…

3 years ago

Reach New Customers and Drive Holiday Sales with This Retail Guide

Recent disruptions to the retail industry caused a seismic shift in shopping behavior, but people are feeling optimistic. They have…

3 years ago

Learn Video Ad Sequencing from an Expert

Brian Becker, global product lead on YouTube targeting, explains why video ad sequencing is such a helpful tool in your…

3 years ago

Why Finance and Marketing Need to Work Together

As a result of COVID-19, we have seen immense growth in customers’ online intent, accelerating an underlying trend of consumers moving…

3 years ago

How to Optimize Website Landing Pages for Lead Generation

Today, people are spending more time online, and there’s a growing challenge to hold their attention when they land on…

3 years ago

How a 115-Year-Old Brand Advances its Commitments to Equity

In 2020, I was leading communications for Kellogg’s RxBar. That was the year the brand announced its plan to observe…

3 years ago

Connected TV Viewership Research & Trends

The explosive rise of connected television has changed how, when, and why people seek content on the big screen  With the…

3 years ago

How the Streaming Boom has Landed Us Back in the Living Room

Brian Albert is Google’s managing director of agency and brand solutions in the U.S., leading teams that negotiate annual partnership…

3 years ago

Investing in Creativity: A Necessity for Business Transformation

Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation…

3 years ago

Google’s CMO Shares 5 Enduring Lessons the Pandemic Has Taught Her

Lorraine Twohill is the chief marketing officer at Google. Here she reflects on the past year of leading Google’s marketing…

4 years ago

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