In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll also improve the long-term health of the industry.
Improving consumer privacy will require adopting new approaches to marketing measurement, which can be a challenge to keep up with as your attention shifts toward meeting your KPIs. But staying on top of the latest advancements in measurement solutions can help you better understand marketing effectiveness and may even help you meet your KPIs over the course of the year.
Here are the five pillars of a holistic marketing measurement plan that I hope will set you up for success in 2021.