Getting the word out about your local event is half the battle—and in 2025, social media remains the most powerful tool in your promotion toolbox. But simply posting a flyer isn’t enough. You need variety, energy, and timing. Here are 10 social media post ideas that will help generate buzz, build engagement, and boost attendance for your next local event.
1. Countdown Posts
Start a countdown at least 7–10 days before your event. A simple “Only 5 days to go!” post can build anticipation. Make each countdown post feature a new highlight—like a performer, vendor, food option, or prize giveaway.
2. Behind-the-Scenes Teasers
Show your team setting up the venue, loading gear, testing lights, or prepping food. Behind-the-scenes content creates a feeling of insider access and builds trust.
3. Meet the Talent or Speakers
Introduce your speakers, performers, chefs, or sponsors with a quick video or graphic. Include a fun fact or quote. Tag them to help cross-promote.
4. Flash Giveaways
Announce a 24-hour flash giveaway for free tickets, merch, or VIP perks. Ask followers to like, share, or tag a friend to enter. Make sure to pick a winner publicly to build credibility.
5. Polls and Questions
Engage your audience with a quick poll: “What are you most excited to see at this year’s event?” or “Which food vendor should we bring back?” Interactive posts like this build buzz and make attendees feel heard.
6. Throwback from Past Events
Post photos or videos from last year’s event with captions like “Who remembers this moment?” or “We’re doing it even bigger this year!” This reminds previous attendees of their great experience and encourages them to come again.
7. Event Map or Schedule Reveal
Drop the event layout or schedule as a graphic or short video. Let people know what to expect and when, especially if there are multiple stages, attractions, or time-based activities.
8. Local Partner Shoutouts
Promote your vendors, sponsors, or community partners with dedicated posts. Tag their accounts, thank them, and include what they’re bringing to the event. This not only builds goodwill but also expands your reach into their audiences.
9. Day-of Hype Video
On the morning of the event, post a quick video with excitement and urgency: “It’s happening TODAY! Gates open at 3PM—bring the whole family!” Add real-time stories throughout the day to keep up momentum.
10. Testimonials or Attendee Features
If people are already talking about your event or sharing that they’re attending, repost their stories or quotes. You can also feature a short video or quote from someone who attended last year.
Social media is your megaphone—but the content has to be dynamic, engaging, and well-timed. Try batching content in advance and scheduling posts to go live at key intervals leading up to the event. With a thoughtful, energetic content plan, your next event will not only draw a crowd—it’ll leave them talking long after it’s over.