Online shopping has evolved rapidly over the years, with increasing digital avenues for reaching people. Navigating the digital landscape and knowing what tools to use can be quite a challenge. Even within the suite of YouTube products, between different types of YouTube ads and additional tools, there are several effective ways to drive shopping among viewers. In fact, 75% of viewers …
• Inspire potential customers while they’re browsing content with Discovery ads and Video action campaigns. 91% of Google feed users took some kind of shopping or product-related action immediately after discovering new products, services, or brands on their feeds.2 And 70% of shoppers report buying from a brand after seeing it on YouTube.3 • Encourage shoppers to purchase by highlighting shipping details and return options (e.g. Fast …
The marketing objective Shopee is the leading e-commerce online shopping platform in Southeast Asia and Taiwan. Its customers expect experiences that make it easy to make purchases quickly and get things done. That’s why delivering a seamless experience for its users — no matter where they engage — is the company’s top priority. To succeed in this area, Shopee needed …