How to Make Your Marketing Customer-Centric
The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, and personalization. Discover how customer-centric marketing can get you ready for success. Digital transformation is a journey, and each company will navigate it in its own …
The 3 Keys to Effective, Privacy-First Marketing
It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, that’s not what we found. Our research revealed that, when done in the right way, digital marketing can respect people’s data choices while delivering value …
How a 115-Year-Old Brand Advances its Commitments to Equity
In 2020, I was leading communications for Kellogg’s RxBar. That was the year the brand announced its plan to observe Juneteenth. Watching employees from a range of backgrounds connect with and celebrate Black culture was a powerful thing. The response was so inspiring; it’s part of why I jumped at the chance to lead the new Kellogg Cultural & Inclusion …
Investing in Creativity: A Necessity for Business Transformation
Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation is necessary for business growth and resilience in a world faced with continued digital disruption and the ongoing effects of COVID-19. When we think of business transformation today, we might not immediately associate it with creativity. While the marketing and …
Meet Your Speaker Brittany Swartz
Boost Your Business. Reserve Your Seat Today! Buy Your Ticket Brittany studied psychology at the University of Central Florida, and has a background in art, graphic design, photography, event planning and sales. She is focused on helping small businesses and non-profits grow their brand and make an impact on our community through events and marketing. For the last 8 years, she has been the …
2018 Marketing Summit Speaker Video
Experiencing Marketing Overload? Join us for an exciting and educational marketing event, right here on the Treasure Coast. This is a must-attend event for entrepreneurs, marketers, realtors, business owners or anyone who knows they need to do a better job marketing but still not sure how everything fits together. Social Media Workshops | Video Insights from the Pros | …
Meet Your Speaker Amanda Robinson
Boost Your Business. Reserve Your Seat Today! Buy Your Ticket A graduate of the University of Florida with a B.S. in Public Relations, Amanda serves as Principal and Lead Designer at Squared Studios. Her diversified background in design and marketing has provided her with a unique understanding of how to cater to businesses, large or small, while building long-term relationships during …
Vero Beach Marketing Summit 2018 – Speakers
[wpcdt-countdown id=”689″] Day 1 – Schedule – Friday, October 5th, 2018 Beginner to Intermediate levels. View Full Schedule. Day 2 – Schedule – Saturday, October 6th, 2018 Beginner, Intermediate to Advanced levels. Speaker Discussion Panel. View Full Schedule. About Your Speaker Stacy Cook (Vero Beach Marketing / Vero Vine) Results-driven business development professional with 20+ years in digital marketing. The bulk of …
Vero Beach Marketing Summit – Speakers
Boost Your Business. Reserve Your Seat Today! Seats as low as $25. Pick and choose which tracks mean the most to you. Customize Your Ticket Day 1 – Schedule – Saturday, October 28th, 2017 Beginner to Intermediate levels. View Full Schedule. Day 2 – Schedule – Sunday, October 29th, 2017 Intermediate to Advanced levels. Speaker Discussion Panel. View Full Schedule. About Your …