The 3 Keys to Effective, Privacy-First Marketing

stacyTips & Tricks

It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, that’s not what we found. Our research revealed that, when done in the right way, digital marketing can respect people’s data choices while delivering value …