Is TikTok the Next Big Thing in E-Commerce? What Small Businesses Need to Know

Tiffany BentTips & Tricks

Late-night scrolling and online shopping are officially colliding. TikTok Shop, the e-commerce arm of the popular social media platform, is rapidly gaining traction and becoming a hotspot for both retailers and consumers. With record-breaking numbers during the holiday season, it’s clear TikTok Shop is carving out its space in the e-commerce world. But what does this mean for small businesses? …