Having a solid data strategy is a must-have in today’s business world. But accumulating data is pointless if you don’t have a plan in place to make it actionable. More than a third of brand decision-makers struggle with effective measurement. Discover how to use experimentation to tap the power of your data. Digital transformation is a journey, and each brand …
The key to great marketing is reaching the right person at the right time with the right message. While that’s easier said than done, it’s possible by concentrating on purchase intent via search data, automation, and personalization. Discover how customer-centric marketing can get you ready for success. Digital transformation is a journey, and each company will navigate it in its own …