It’s easy to assume there’s an inherent conflict between privacy and performance; between customers’ preferences and advertisers’ desire for clicks. But when Google commissioned Ipsos to interview 7,200 people across Europe about their data concerns, that’s not what we found. Our research revealed that, when done in the right way, digital marketing can respect people’s data choices while delivering value …
In nearly every digital marketing discussion this year, the topic of privacy took center stage. Marketers we talked to were extremely concerned about how they could preserve marketing performance while protecting user privacy. But simply preserving performance isn’t enough. Marketers are actively seeking opportunities to enhance marketing efforts further — all while keeping the same high standard for privacy. Earlier …
Learn how to creatively expand your audiences with captivating messaging to accelerate your business through digital marketing. The Summit will be an interactive session with seven prominent speakers whose expertise ranges from creating your business plan, branding, social media platforms, monetization strategies, website design, messaging development, MailChimp, consumer intent marketing, video production and photography. Six social media and marketing …
Boost Your Business. Reserve Your Seat Today! Buy Your Ticket Karen was born and raised in Alabama. She attended the University of Alabama where she studied Computer Science. For the next eleven years, she co-owned and managed two large franchises based out of Birmingham, AL. In 2009 she began homeschooling her three daughters and relocated to Florida. In 2012, she …
Boost Your Business. Reserve Your Seat Today! Seats as low as $25. Pick and choose which tracks mean the most to you. Customize Your Ticket “If I can do one thing for you, it will be to save you time and money. I’ll offer you my experiences with paid digital marketing, the successes and FAILURES. I am more than happy …