The explosive rise of connected television has changed how, when, and why people seek content on the big screen With the proliferation of connected TV (CTV), more and more people have made the TV screen their device of choice for all video. But a return to the TV screen is hardly a return to traditional media. In fact, it represents a …
CTV is already delivering for major brands Advertisers have been creating for the TV screen for decades, but it’s the connected TV (CTV) screen that presents new opportunities for engagement. By pairing the precision of digital with the scale of linear TV, CTV gives brands the best of both worlds. And CTV is now mainstream. According to eMarketer, during 2021 …