If we’ve learned anything from each pivot and zigzag over the past 18 months, it’s that things can — and do — change in an instant. That’s why we at Google spend a lot of our time thinking about readiness. It’s a simple idea that’s always been key to business success, and it’s never been more important for marketers. Today, a …
Susie Walker is the Head of Awards at Cannes Lions International Festival of Creativity. Here, she shares how creative transformation is necessary for business growth and resilience in a world faced with continued digital disruption and the ongoing effects of COVID-19. When we think of business transformation today, we might not immediately associate it with creativity. While the marketing and …