Social Media Image Sizes for All Networks in 2025

The latest image dimensions for major social media platforms, including Instagram, X (formerly Twitter), Facebook, LinkedIn, TikTok, and more.

Why Getting Social Media Image Sizes Right Matters

Social media platforms are constantly evolving, and with every update, image dimensions can change. One day, your profile or cover photo looks perfect, and the next, it’s resized and distorted.

Incorrect image sizes can result in pixelation, cropping, or stretching, which makes your brand look unprofessional. Optimizing your images ensures:
✔ Clear, high-quality visuals – No pixelation or awkward distortion.
✔ Optimized display – Images fit correctly within the platform’s design.
✔ Improved engagement – Well-formatted content performs better.
✔ Future-proof content – Avoids frequent re-editing when platforms update their formats.

To help you stay ahead, we’ve compiled the most up-to-date social media image sizes as of February 2025 for all major networks.

Quick Social Media Image Sizes

Here’s a quick reference for the most common image dimensions across social media. Scroll down for detailed specifications by platform.

Instagram Image Sizes

• Profile Photo: 320 x 320 px
• Landscape Post: 1080 x 566 px
• Portrait Post: 1080 x 1350 px
• Square Post: 1080 x 1080 px
• Stories & Reels: 1080 x 1920 px

Facebook Image Sizes

• Profile Photo: 170 x 170 px
• Cover Photo: 851 x 315 px
• Landscape Post: 1200 x 630 px
• Portrait Post: 630 x 1200 px
• Square Post: 1200 x 1200 px
• Stories & Reels: 1080 x 1920 px

X (formerly Twitter) Image Sizes

• Profile Photo: 400 x 400 px
• Cover Photo: 1500 x 500 px
• Landscape Post: 1600 x 900 px
• Portrait Post: 1080 x 1350 px
• Square Post: 1080 x 1080 px

LinkedIn Image Sizes

• Profile Photo: 400 x 400 px
• Cover Photo: 1128 x 191 px
• Landscape Post: 1200 x 627 px
• Portrait Post: 627 x 1200 px
• Square Post: 1080 x 1080 px

TikTok Image Sizes

• Profile Photo: 200 x 200 px
• Video (Portrait): 1080 x 1920 px
• Stories: 1080 x 1920 px

Pinterest Image Sizes

• Profile Photo: 165 x 165 px
• Pin (Recommended): 1000 x 1500 px
• Square Pin: 1000 x 1000 px

YouTube Image Sizes

• Profile Photo: 800 x 800 px
• Banner: 2048 x 1152 px
• Video Thumbnail: 1280 x 720 px

Snapchat Image Sizes

• Snapchat Ads & Geofilters: 1080 x 1920 px

Detailed Social Media Image Dimensions

Instagram Image Guidelines

Instagram supports multiple image formats: landscape, portrait, and square.

• Profile Photo: 320 x 320 px (displayed as a circle, so center key elements)
• Feed Posts:
  • Landscape: 1080 x 566 px
  • Portrait: 1080 x 1350 px
  • Square: 1080 x 1080 px
  • Aspect Ratios: 1.91:1 to 4:5
• Instagram Stories & Reels: 1080 x 1920 px (9:16 aspect ratio)
• Carousel Posts: Same as feed posts based on format
• Instagram Ads: 1080 x 1080 px (square), 1080 x 566 px (landscape)

Facebook Image Guidelines

Facebook frequently updates its image formatting, so using high-quality images ensures the best appearance.

• Profile Photo: 170 x 170 px (128 x 128 px on mobile)
• Cover Photo: 851 x 315 px (820 x 312 px on desktop)
• Feed Posts:
  • Recommended Size: 1200 x 630 px
  • Minimum Size: 600 x 315 px
• Facebook Stories: 1080 x 1920 px (9:16 aspect ratio)
• Event Cover Photo: 1200 x 628 px
• Facebook Ads: Minimum 1080 x 1080 px (square)

X (formerly Twitter) Image Guidelines

Visual content drives engagement on X, making optimized image sizes crucial.

• Profile Photo: 400 x 400 px
• Cover Photo: 1500 x 500 px (3:1 aspect ratio)
• In-Stream Images:
  • Recommended Size: 1600 x 900 px
  • Minimum Size: 600 x 335 px
• X Ads:
  • Single Image Tweet: Minimum 600 x 335 px
  • Website Card Image: 800 x 418 px (1.91:1)
  • App Card Image: 800 x 800 px (1:1)

LinkedIn Image Guidelines

LinkedIn favors professional, high-quality visuals.

• Profile Photo: 400 x 400 px
• Cover Photo: 1584 x 396 px (4:1 aspect ratio)
• Company Page Logo: 300 x 300 px
• Company Page Cover: 1128 x 191 px
• Feed Post Images: 1200 x 628 px
• LinkedIn Ads:
  • Sponsored Content: 1200 x 627 px
  • Carousel Ads: 1080 x 1080 px

TikTok Image Guidelines

TikTok prioritizes vertical videos for a mobile-first experience.

• Profile Photo: 200 x 200 px
• Videos: 1080 x 1920 px (9:16 aspect ratio)
• Stories: 1080 x 1920 px
• TikTok Ads: 1080 x 1920 px

Pinterest Image Guidelines

Pinterest images should maintain a vertical aspect ratio for best engagement.

• Profile Photo: 165 x 165 px
• Pins:
  • Recommended: 1000 x 1500 px (2:3 aspect ratio)
  • Square Pins: 1000 x 1000 px
• Story Pins: 1080 x 1920 px
• Pinterest Ads: Same dimensions as Pins

YouTube Image Guidelines

Video thumbnails and banners play a key role in branding.

• Profile Photo: 800 x 800 px
• Banner Image: 2048 x 1152 px
• Video Thumbnail: 1280 x 720 px

Snapchat Image Guidelines

• Ads & Geofilters: 1080 x 1920 px (9:16 aspect ratio)

Stay Ahead of Social Media Changes

Social media image sizes change frequently, and keeping up with these updates is crucial for ensuring your brand’s content always looks professional.

For help with social media marketing, content creation, and paid advertising, contact our team at Vero Beach Marketing. We help businesses create high-performing content that drives engagement and conversions.

Need customized social media graphics? Let’s talk!