As streaming video went mainstream this past year, advertisers found innovative ways to reach people at their most engaged. Take a look at the winners of the YouTube Works Awards and the lessons you can use in your own video marketing. Over 120 million people watch YouTube and YouTube TV on their television screens. Streaming video is now firmly in the …
CTV is already delivering for major brands Advertisers have been creating for the TV screen for decades, but it’s the connected TV (CTV) screen that presents new opportunities for engagement. By pairing the precision of digital with the scale of linear TV, CTV gives brands the best of both worlds. And CTV is now mainstream. According to eMarketer, during 2021 …
In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll also improve the long-term health of the industry. Improving consumer privacy will require adopting new approaches to marketing measurement, which can be a challenge to …
“It’s been a full year since the World Health Organization declared COVID a global pandemic. A full year since much of the world went into lockdown. A full year of setbacks and pivots, struggles and reinvention. Throughout this week we’ll be featuring leaders from across Google as they reflect on what’s changed, what’s stayed the same, and the tectonic shifts …
Recently, the Geena Davis Institute on Gender in Media analyzed character depictions in the most-watched ads on YouTube between 2015 and 2019. The findings suggest that while the industry is making strides in presenting a more diverse array of people, it still has a ways to go when it comes to combating negative stereotypes and being inclusive across a broader …
In 2021, privacy will continue to be a key focus area for marketers as the digital marketing industry adapts to evolving consumer expectations. Not only are increased privacy measures important for protecting people, but they’ll also improve the long-term health of the industry. Improving consumer privacy will require adopting new approaches to marketing measurement, which can be a challenge to …
Welcome to the virtual showroom, where brands bring their stores to their shoppers. As foot traffic remains unreliable, more and more brands are leaning into immersive shopping interfaces. Using augmented reality (AR), online stores are delivering in-store experiences — and the results speak for themselves. More than 90% of Americans currently use, or would consider using, AR for shopping. And 98% …
How we source our food and what we order is changing.Explore the new habits food brands should be watching in 2021 Our most basic daily habits changed in 2020, and that was true with food as well. Eighty-three percent of U.S. adults have changed how they get their food and what they eat. But the pandemic won’t last forever. We …
Every career begins with an idea. An idea of doing something, and thought of being independent and a vision of earning something inspired it all. In the fuss of turning your idea into a profession, one faces many difficulties and struggles, and these difficulties make one a perfect and successful man. Are you looking to build a brand to make …
Let’s face it: we all have bad workplace habits. In some cases, we may not even be aware that we’re annoying our coworkers. However, it’s worth the effort to keep yourself in check. After all, everyone shares the same (sometimes cramped) office and stressful work, and the actions of one can affect the entire culture. And I’m not just talking about …